Director, Partner Marketing Americas
IBM
Job Description
About the Role
A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. IBM's product and technology landscape includes Research, Software, and Infrastructure. Entering this domain positions you at the heart of IBM, where growth and innovation thrive.
Key Responsibilities
- Develop and lead the partner marketing strategy aligned to IBM Apptio's business objectives and partner ecosystem priorities, including IBM, hyperscalers (AWS, Azure, GCP), and global GSIs.
- Create and manage scalable co-marketing programs (campaigns, events, digital, ABM, content) that generate awareness, demand, and revenue with and through partners.
- Collaborate and align to Ecosystem objectives with partner sales leaders to drive co-sell pipeline, influence revenue growth, and optimize joint go-to-market execution (Sell, Service, Strategic).
- Define KPIs and measure the success of partner marketing programs; communicate results and insights to senior leadership.
- Lead a high-performing Americas partner marketing team, fostering collaboration, innovation, and accountability.
Requirements
- 10+ years of B2B SaaS marketing experience with at least 5 years in partner or alliance marketing leadership roles.
- Proven success in developing and executing integrated marketing strategies with enterprise technology partners and cloud providers.
- Deep understanding of partner ecosystems, co-sell programs, and alliance structures particularly within IBM or similar global tech environments.
- Strong cross-functional collaboration and executive communication skills.
- Experience with marketing automation platforms, CRM (e.g., Salesforce), and partner marketing tools.
- Demonstrated ability to lead teams and manage multiple priorities in a fast-paced, matrixed environment.
- Bachelor's degree in Marketing, Business, or related field; MBA a plus.
Working at IBM
In a world where technology never stands still, we understand that dedication to our clients' success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better. Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment every day, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background. Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide ongoing feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team-focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions every day is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have at hand, a can-do attitude, and always striving for an outcome-focused approach within everything that they do.
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About IBM
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ibm.com
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Computer Terminal and Other Computer Peripheral Equipment Manufacturing
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