Director, Partner Marketing Americas

IBM

New York, NY

Full Time

Director

12 days ago

Job Description

About the Role

A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. IBM's product and technology landscape includes Research, Software, and Infrastructure. Entering this domain positions you at the heart of IBM, where growth and innovation thrive.

Key Responsibilities

Develop and lead the partner marketing strategy aligned to IBM Apptio's business objectives and partner ecosystem priorities, including IBM, hyperscalers (AWS, Azure, GCP), and global GSIs.
Create and manage scalable co-marketing programs (campaigns, events, digital, ABM, content) that generate awareness, demand, and revenue with and through partners.
Collaborate and align to Ecosystem objectives with partner sales leaders to drive co-sell pipeline, influence revenue growth, and optimize joint go-to-market execution (Sell, Service, Strategic).
Define KPIs and measure the success of partner marketing programs; communicate results and insights to senior leadership.
Lead a high-performing Americas partner marketing team, fostering collaboration, innovation, and accountability.

Requirements

10+ years of B2B SaaS marketing experience with at least 5 years in partner or alliance marketing leadership roles.
Proven success in developing and executing integrated marketing strategies with enterprise technology partners and cloud providers.
Deep understanding of partner ecosystems, co-sell programs, and alliance structures, particularly within IBM or similar global tech environments.
Strong cross-functional collaboration and executive communication skills.
Experience with marketing automation platforms, CRM (e.g., Salesforce), and partner marketing tools.
Demonstrated ability to lead teams and manage multiple priorities in a fast-paced, matrixed environment.
Bachelor's degree in Marketing, Business, or related field; MBA a plus.

Nice to Have

MBA or advanced degree in related field.

Qualifications

Bachelor's degree in Marketing, Business, or related field.

Working at IBM

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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