Director, Patient Growth Marketing

Headway

New York, NY

Full Time

Director

218k-257k

3 days ago

Job Description

About the Role

Headway's mission is to build a new mental health care system everyone can access. They've developed technology to help people find great therapists through the first software-enabled national network of providers accepting insurance. Since its founding in 2019, Headway has grown into a diverse, national network of over 45,000 mental healthcare providers across all 50 states, serving over 1 million patients. As a Series D company with over $325 million in funding from prominent investors, Headway aims to make mental healthcare more accessible and affordable, and is seeking a Director of Patient Growth Marketing to lead and scale its patient acquisition efforts.

Key Responsibilities

Own and scale the B2C patient acquisition engine across paid and owned channels.
Hire, mentor, and manage a high-performing growth marketing team.
Define and execute the patient growth marketing roadmap with clear goals, KPIs, and experimentation plans.
Identify new channels and tactics to unlock scalable and sustainable growth.
Collaborate with Product, Data, Brand, and Ops teams to optimize conversion and reduce friction across the funnel.
Build the marketing infrastructure to measure performance and maximize ROI.
Serve as a strategic thought partner to executive leaders on go-to-market strategy.

Requirements

Have 10+ years of experience in performance and growth marketing.
Have 3+ years in a leadership role at high-growth B2C tech companies.
Deep expertise in paid digital (SEM, Social, affiliates), SEO, and conversion rate optimization.
Data-driven mindset with ability to build dashboards, interpret performance signals, and drive action through insights.
Thrives in fast-paced environments and enjoys testing, learning, and iterating quickly.
Hands-on leader capable of operating at both strategic and tactical levels.
Experience building and coaching growth teams and fostering a culture of ownership and experimentation.
Excellent communication skills to influence cross-functionally and inspire teams.

Nice to Have

Experience in the healthcare or mental health industry.
Familiarity with remote team management.

Qualifications

10+ years of experience in performance and growth marketing.
3+ years in a leadership role at high-growth B2C tech companies.

Benefits & Perks

Equity Compensation
Medical, Dental, and Vision coverage
HSA / FSA
401K
Work-from-Home Stipend
Therapy Reimbursement
16-week parental leave for eligible employees
Carrot Fertility annual reimbursement and membership
13 paid holidays each year plus Holiday Break
Flexible PTO
Employee Assistance Program (EAP)
Training and professional development

Working at Headway

Headway believes a team's strength is in its people and is committed to full inclusion of all qualified individuals. They ensure reasonable accommodations for persons with disabilities and value diversity across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Employees work remotely across the US with options to work from offices in New York City, San Francisco, and Seattle.

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