Director, Patient Marketing

About the Role

Key Responsibilities

• Develop and execute a comprehensive U.S. patient marketing strategy across the product lifecycle, including unbranded disease awareness and branded campaigns.
• Design and implement an integrated digital ecosystem (e.g., websites, search, social, CRM, digital media) that supports education, activation, onboarding, and adherence.
• Develop patient-specific materials, especially for distribution through field teams (e.g., branded patient brochures, treatment initiation kits, and doctor discussion tools).
• Establish foundational metrics/KPIs for patient engagement pre- and post-launch, monitor performance, and optimize in real-time.
• Lead patient segmentation and journey mapping efforts to inform content strategy and audience targeting across channels.
• Collaborate with the patient advocacy team to ensure materials reflect patient needs, voices, and lived experiences.
• Partner with market access and HUB teams to build messaging and support tools that address affordability, reimbursement, and treatment continuity.
• Consult and collaborate on development of patient support programs and lead creation of resources that enhance engagement and outcomes.
• Manage agency partners across creative, digital, media, and research functions; ensure timely, high-quality, and compliant execution.
• Align with cross-functional stakeholders, including HCP marketing, medical affairs, commercial operations, and legal/regulatory, to ensure consistency and compliance.
• Monitor performance and optimize campaigns based on analytics, KPIs, and ongoing market insights.

Requirements

• Bachelor's degree required; MBA or advanced degree preferred.
• 8+ years of progressive pharmaceutical or biotech marketing experience, with at least 2 years in patient, consumer, or digital-focused roles.
• Proven success in digital-first patient marketing, including web, social, SEO/SEM, CRM, and paid media strategy.
• Launch experience is strongly preferred; experience in nephrology, rare disease, or specialty biologics is highly preferred.
• Deep understanding of the patient journey, health literacy, and emotional drivers of behavior in chronic or rare disease populations.
• Experience collaborating with advocacy organizations and market access teams to develop aligned messaging and support tools.
• Strong strategic thinking, project management, and cross-functional collaboration skills.
• Demonstrated ability to lead external agencies and manage multiple complex initiatives in a fast-paced environment.
• Familiarity with FDA regulations for patient-facing materials and experience working with legal/regulatory/medical review teams.
• Experience with an accelerated approval launch is valued but not required.

Nice to Have

• Experience in nephrology, rare disease, or specialty biologics.
• Experience working on an accelerated approval launch.

Qualifications

• Master's degree
• 8 years of experience in pharmaceutical or biotech marketing

Benefits & Perks

• Annual performance incentive bonus
• New hire equity and ongoing performance-based equity
• Medical, dental, and vision insurance
• 401(k) match
• Flexible time off
• Paid holidays