Director, Performance Content Strategy

About the Role

Key Responsibilities

• Facilitates the development, documentation, and strategic processes of Performance Content services, particularly SEO and AI Search, to improve operational efficiencies and strategic excellence.
• Understands and explains the features and benefits of all Publicis performance products and services, supporting agency client counterparts with Performance Content products to elevate their performance engagements.
• Evaluates agency client service delivery executions and supports the development of each agency's performance content offering.
• Leads the development of learning and development programs for Performance Content solutions.
• Supports Publicis client teams in altering approaches or piloting new ways of managing Performance Content solutions.
• Creates and launches new service offerings or products, especially within AI search platforms and the evolving organic search landscape.
• Leads connectivity of Performance Content talent across agency counterparts and fosters a culture of collaboration.
• Communicates with client stakeholders up to C-level in status, reporting, and deliverable calls.
• Leads SEO/AI Search organic strategy and deliverable execution as needed.
• Manages PCOE direct reports on client delivery for SEO and AI Search.
• Communicates client roadblocks and challenges effectively to leadership to resolve and mitigate risks.
• Self-manages workload to deliver to clients in a timely manner.
• Leads new business situations and client onboarding, and grows client investments through innovative project pitches.
• Motivates, leads, and manages internal teams, fostering teamwork, collaboration, and intellectual curiosity.
• Conducts performance reviews and career development plans for team members.

Requirements

• Bachelor's degree, preferably in business, marketing, or advertising.
• 7-10 years of account management experience in online advertising, direct marketing, or SEO, with client and agency experience preferred.
• 4 years of demonstrated success in managing and leading people.
• 5-7 years of SEO experience, including building and executing performance goaled SEO strategies.
• Advanced and modern Content SEO experience.
• Understanding of AI Algorithms and how website content, structure, and user experience impact brand performance.
• Experience in AI Search Platforms, ideally having run AI Search strategies or tests.
• Enthusiasm for developing innovative GEO strategies that evolve with the AI Search landscape.
• Experience with SEMrush, Screaming Frog, Google Search Console, Web Analytics Platforms, and Looker Studio for performance analysis and reporting.
• Ability to adapt to new analysis tools easily.
• Demonstrated understanding of online marketing principles.
• High competency in MS Office, especially Excel and PowerPoint.
• Ability to work independently and manage multiple tasks across stakeholders.

Nice to Have

• Experience in creating and launching new service offerings or products within AI search platforms.
• Experience in managing and leading teams in a digital marketing or SEO environment.

Qualifications

• Bachelor's degree, preferably in business, marketing, or advertising.
• 7-10 years of account management experience in online advertising, direct marketing, or SEO.
• 4 years of experience managing and leading teams.
• 5-7 years of SEO experience with performance-driven strategies.
• Experience with AI Search strategies and tools.

Benefits & Perks

• Medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.