Director, Performance Marketing

Lakeside Software

Ann Arbor, MI

Full Time

Director

3 days ago

Job Description

About the Role

Lakeside Software is redefining how organizations deliver and optimize digital employee experiences. Our platform, powered by edge intelligence and observability, helps IT teams understand performance from the point of experience, enabling faster root cause analysis, better prioritization, and smarter investments. We are expanding our go-to-market efforts and seeking a high-potential, early-career professional to join our team in an administrative capacity with a clear growth path into sales or marketing. We are looking for a data-driven, results-oriented Director of Performance Marketing to lead the development and execution of revenue-generating marketing programs, focusing on pipeline creation across direct and partner-sourced channels, with an emphasis on account-based marketing (ABM) and partner co-marketing.

Key Responsibilities

Design and execute integrated marketing programs across channels—email, paid media, webinars, field marketing, content syndication, and more
Lead targeted ABM programs focused on key verticals and strategic accounts using intent data platforms like 6sense or equivalent
Develop and execute co-branded partner campaigns, including joint webinars, digital advertising, and content initiatives
Manage end-to-end campaign workflows in Marketo and Salesforce, including segmentation, lead scoring, attribution, and reporting
Partner with Product Marketing, BDRs, Channel, and Sales to ensure messaging and campaigns align with buyer needs and sales objectives
Track and report on campaign performance and marketing-sourced revenue KPIs and OKRs; identify and execute improvements to increase ROI
Collaborate with sales and channel teams to support field marketing and in-region demand generation
Manage vendor relationships and negotiate contracts with media and technology partners
Own campaign calendar and budget, ensuring timely execution and clear results

Requirements

8+ years of B2B demand generation and performance marketing experience, including partner/channel marketing
Strong track record in ABM execution, including use of intent tools like 6sense, Demandbase, Bombora, etc.
Hands-on expertise in Marketo and Salesforce
Experience building co-marketing programs with resellers, MSPs, and/or GSIs
Proven ability to report on and optimize for KPIs such as MQLs, SQLs, pipeline, and revenue
Comfortable leading webinars, field events, and digital campaigns
Highly analytical mindset and strong attention to detail
Excellent cross-functional collaboration skills and communication abilities

Nice to Have

Experience with intent data platforms like 6sense, Demandbase, Bombora
Experience working with resellers, MSPs, and GSIs
Experience managing vendor relationships and negotiating contracts

Working at Lakeside Software

Lakeside Software is committed to pursuing a diverse and talented team and offering an inclusive environment for all employees and candidates. We encourage applications from a broad spectrum of individuals, including women, historically marginalized groups, individuals with disabilities, members of the LGBTQIA+ community, veterans, and other protected groups. We are dedicated to providing equal access and opportunity, as well as reasonable accommodations for individuals with disabilities in employment, services, activities, and programs.

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