Director, Performance Marketing

About the Role

Key Responsibilities

• Lead Paid Social & Programmatic Strategy for Lead Generation & Brand Growth by developing and executing comprehensive campaigns across platforms such as Meta, TikTok, YouTube, Display, CTV, and emerging channels.
• Own & Optimize Multi-Million Dollar Media Budgets to ensure cost-efficient customer acquisition, maximize ROAS, and increase lead volume.
• Oversee Team Development & Performance by building, mentoring, and leading a high-performing team of paid social and programmatic specialists.
• Drive Audience Targeting & Segmentation using first-party data, lookalike audiences, interest-based targeting, and AI-driven optimization to reach high-intent customers.
• Enhance Local & National Campaign Performance by optimizing campaigns across geographic regions to align with brand and lead generation goals.
• Leverage Automation & AI for Efficiency through advanced bidding strategies, machine learning, and dynamic creative optimization.
• Work collaboratively with digital marketing, analytics, creative, call center, and sales teams to ensure campaign alignment with broader marketing and sales objectives.
• Stay informed on Market & Competitive Intelligence to refine campaign approaches and maximize performance.
• Provide Executive Reporting & Insights to senior leadership, influencing budget allocation and long-term digital media strategy.

Requirements

• 8+ years of experience in Paid Social and/or Programmatic Advertising with a proven track record managing high-budget, performance-driven campaigns.
• 3+ years of leadership/management experience, including hiring, mentoring, and scaling teams.
• Expertise in Meta Ads, TikTok, YouTube, DV360, The Trade Desk, and other programmatic platforms.
• Strong analytical skills with proficiency in Google Analytics, Tableau, or similar tools.
• Hands-on experience with AI-driven bidding and automation tools such as Meta Advantage+, CAPI, DV360 bid strategies.
• Deep understanding of local and national advertising strategies, geo-targeting, lead attribution, and multi-touch conversion optimization.
• Knowledge of call tracking, CRM, and lead attribution models.
• Strong financial acumen including forecasting, CPL/CPA management, and ROAS optimization.
• Excellent communication and presentation skills, with the ability to translate complex data into strategic insights.
• Proficiency in Microsoft Office Suite.

Nice to Have

• Experience working in a large direct-to-consumer organization.
• Knowledge of cross-functional collaboration with creative, analytics, CRM, and sales teams.
• Experience with managing talent and inspiring teams.
• Ability to adapt to and manage change.
• Business acumen and cross-functional knowledge.

Qualifications

• Bachelor's degree preferred, or an equivalent combination of education, training, and experience

Benefits & Perks

• Industry-best compensation packages
• Fully paid health, dental, and vision insurance
• 401k with company match
• Paid time off including paid parental leave
• Individualized career development programs
• On-demand lunch program
• Childcare assistance
• Free gym membership
• Employee assistance programs, including legal, financial planning, and counseling
• Employee discount marketplace
• Employee Resource Groups such as VetConnect, DEI Committee, Women's Committee