Director, Performance Marketing, Crate & Barrel

About the Role

Key Responsibilities

• Own the strategy for growing performance marketing revenue and contribution, working in close partnership with the Ecommerce, Brand Marketing, Creative, and other cross-functional teams and Brand President.
• Ensure cross functional alignment to paid marketing strategy for building immediate and long term vision.
• Accountable for conceiving and executing customer-centric strategies that support key brand objectives, including: acquisition, retention, key program support (Design Services, New Movers, Registry, Trade).
• Develop customer segmentation for targeting and strategic outreach.
• Ensure all budgets are strategically aligned to business goals including ecom sales, traffic, and conversion goals in partnership with the ecom team.
• Drive and communicate performance insights and optimizations.
• Develop and maximize marketing budget in partnership with the external agency to drive business objectives.
• Maintain strong relationships with key platform and vendor partners (Google, Meta, Pinterest, TikTok, etc) and stay abreast of new ideas, tactics, and technology.
• Partner with Analytics, Ecom, and Agency partners to develop comprehensive reporting that aligns marketing platform data with ecom performance.
• Collaborate with Marketing/Planning/Merchandising/Ecom leadership to develop customer-centric promotional and advertising strategies that meet financial goals and support the editorial calendar.
• Lead and develop a high-performing, performance-minded team and communicate strategy cross-functionally to business partners.

Requirements

• A Digital thought leader with a passion for connecting media to business performance.
• An analytical leader with a passion for digital innovation.
• Results-oriented with the ability to balance brand building and performance.
• Strong passion for retail with entrepreneurial energy, an innovative spirit, and insatiable curiosity.
• Ability to understand the customer journey and influence customer behavior.
• Strategic and tactical thinking skills to turn ideas into action.
• Ability to work with technology leaders on complex initiatives and understand technical nuances.
• Capacity to simplify complex problems and provide strategic direction.
• Excellent presentation and written communication skills, with experience engaging senior and executive audiences.
• Ability to influence cross-functional teams and achieve consensus.
• Proven experience in recruiting, mentoring, and developing high-performing teams.

Nice to Have

• Experience with Media Mix Modeling, brand health tracking, lift studies, and impact measurement methodologies.
• Knowledge of digital marketing methods and a track record of testing and learning in digital space.
• Experience managing substantial media budgets and leveraging analytics for results.

Qualifications

• Bachelor's degree in marketing or an equivalent field.
• 10+ years of digital marketing experience in consumer-focused industries, preferably retail.
• Demonstrated experience in stewarding media investment and managing substantial budgets.
• Strong business management skills with accountability for measurable results and ROI.
• Knowledge of digital marketing channels, analytics, and testing methodologies.

Benefits & Perks

• Competitive salary ranging from $180,000 to $220,000 annually.
• Potential eligibility for bonuses, sales incentives, and long-term incentives.
• Pay adjustments to comply with applicable state and local laws.