Paid Media Specialist

The Davey Tree Expert Co.

Kent, OH

Full Time

Mid Level

1 day ago

Job Description

About the Role

The Davey Tree Expert Company is seeking a dynamic and results-driven Paid Media Specialist to join its marketing team. The role involves developing and executing digital marketing campaigns across paid advertising networks, focusing on awareness, lead generation, and conversion. The position requires expertise in campaign execution, performance analysis, and cross-functional collaboration, with an emphasis on meeting deadlines and managing multiple projects simultaneously. The company values a culture that combines the resources and stability of a large organization with the entrepreneurial spirit and personalized environment of a smaller company.

Key Responsibilities

Coordinate the setup, tracking and ongoing management of campaigns on paid digital ad platforms including Google Ads, programmatic and social channels.
Implement and optimize campaigns based on audience targeting best practices, keyword strategy and established business objectives.
Regularly monitor and optimize campaigns using data from platform reporting as well as Google Analytics.
Provide frequent reporting updates to stakeholders, highlighting key metrics, insights and opportunities.
Effectively oversee monthly budget management for specified paid media campaigns.
Proactively manage partner relationships and project work from genesis to completion.
Continuously monitor emerging digital marketing trends and technologies to identify opportunities for improvement.
Conduct research on competitors' digital marketing strategies, including website content, paid advertising campaigns, SEO tactics, etc.

Requirements

Has excellent communication skills.
Has at least 2-3 years prior experience in digital marketing.
Hands-on experience in coordinating and managing paid media campaigns across multiple platforms.
Strong track record of success with audience targeting, campaign optimization, and reporting.
Experience with Google Tag Manager, Google Ads and Google Analytics.
Ability to conduct keyword research based on SEO and business goals.
Proficient at managing external partners in various areas of digital marketing.
Effective budget management ability.
Strong understanding of AI technology and the ability to leverage AI tools and insights to enhance audience targeting, content optimization, and overall campaign effectiveness.

Nice to Have

Experience with emerging digital marketing trends and technologies.
Knowledge of SEO tactics and website content strategies.
Experience working in a team environment and managing multiple projects.

Qualifications

Educational background is not explicitly specified, but at least 2-3 years of digital marketing experience is required.

Benefits & Perks

Paid time off and paid holidays.
Opportunities for advancement.
All job specific equipment and safety gear provided.
401(k) retirement savings plan with a company match.
Employee-owned company and discounted stock purchase options.
Group Health Plan.
Employee Referral Bonus Program: Send-A-Friend.
Locations throughout the United States in major cities and desirable areas.
Career Development Program supported by industry expert safety specialists and skilled trainers.
The Davey Tree Family Scholarship for children of employees.
Charitable matching gift program.

Working at The Davey Tree Expert Co.

The Davey Tree Expert Company offers a culture that combines the resources, size, and stability of a large organization with the entrepreneurial spirit and personalized environment of a small company. They invest in their employees through industry-leading training, technology, and benefits, fostering a rewarding and safe work environment. The company values diversity, inclusion, and a commitment to caring for clients, each other, and the environment.

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