Senior Director, Paid Marketing (Search & Display)

About the Role

Key Responsibilities

• Oversee paid search and display channels ensuring ROI targets are achieved, ensure best practice setup and ongoing management of campaigns.
• Accountable for ROI variance to plan and reporting, supporting corrective actions with teams.
• Develop optimization strategies with teams that provide a competitive advantage.
• Drive improvement in day-to-day marketing automation and operations.
• Develop, maintain, and grow strong relationships with relevant partners through leading development plans, campaign strategy, data strategy, reporting, and performance management.
• Deliver regular reporting that provides insight on cost efficiency of paid search/display investment for stakeholders.
• Work cross-functionally with internal product and analytics teams to streamline reporting, campaign operations, and data feeds.
• Complete and manage the forecast and plan of monthly paid search budgets aligned with business objectives.
• Manage personal development plans for all direct reports, ensuring clear objectives and skill development.
• Collaborate with the product development team on paid performance product development.
• Work with external partners (e.g., Bing, Google) to explore and execute opportunities.
• Leverage machine learning in channel operations in collaboration with data science and analytics teams.

Requirements

• Master's degree or foreign degree equivalent in Marketing, Business Administration, or related field.
• Two (2) years of experience in social marketing or related role.
• Experience with Google Ads, Microsoft Ads, and Apple Ads.
• Experience with YouTube advertising and display partners/networks outside of Google preferred.
• Deep understanding of Paid Search platforms, including platform algorithms and API usage.
• Proficiency in data analysis, including SQL and data visualization platforms like Tableau or Looker.
• Knowledge of campaign structure, management, and optimization, including automated bidding strategies.
• Proficiency with competitive analysis tools such as SEMrush, Ahref, and Spyfu.
• Advanced skills in Excel and/or Google Sheets for budget management and forecasting.
• Experience with Shopping Campaign (PLA) management and product feed optimization.
• Knowledge of scripting and automation, including Google Ads Scripts and API integrations.
• Ability to design and analyze experiments such as A/B tests and lift studies.
• Understanding of SEO principles and how website technical health impacts paid search.
• Experience with landing page optimization, including A/B testing and funnel analysis.

Nice to Have

• Experience with Google Merchant Center and Feedonomics.
• Experience with regular expressions for custom data ingestion and reporting.
• Experience leveraging machine learning in marketing channels.

Qualifications

• Master's degree or foreign degree equivalent in Marketing, Business Administration, or related field.
• Two (2) years of relevant experience.

Benefits & Perks

• Salary range of $230,000 - $260,000 per year.
• Telecommuting permissible from any location within the US.
• Full-time, permanent employment with 40 hours per week.
• Onsite/public transit available at the San Francisco location.