Performance Content Writer

About the Role

Key Responsibilities

• Write performance-optimized content across both brands, including marketing and lifecycle emails, paid search ads (Google, Bing), video scripts for YouTube, paid social, and product explainers, display and social ad copy, and landing page copy.
• Collaborate cross-functionally with Product, Content, Lifecycle Marketing, and others to align messaging with campaign goals and brand voice.
• Use performance data and testing insights to refine content for higher engagement and conversion.
• Contribute to campaign brainstorms and messaging strategy with a creative, test-and-learn mindset.
• Maintain a deep understanding of target audiences across both Xometry and Thomas platforms.

Requirements

• 4+ years of experience writing for performance marketing or growth-focused content roles.
• Proven track record of crafting high-converting copy for digital channels.
• Strong understanding of how paid media platforms work (Google Ads, Meta, LinkedIn, etc.).
• Familiarity with performance KPIs (CTR, CVR, open rate, ROAS, etc.) and how content drives them.
• Comfort and proficiency with Hubspot or similar CRM platform, A/B testing, and AI tools.
• Demonstrated project management and organizational skills.
• Excellent grammar, editing, and messaging skills in a B2B context.

Nice to Have

• Experience in manufacturing, engineering, or industrial sectors.