Director, Performance Marketing Engagement Lead

About the Role

Key Responsibilities

• Serve as a Performance Marketing expert and business lead, driving complex change from current to future state.
• Enable A-to-B shifts by implementing new capabilities, coaching teams, and partnering with L&SD on training content.
• Lead champion team, coaching and measuring successful adoption of changes.
• Lead change management initiatives with brand teams, ensuring a seamless transition to new Performance Marketing strategies, practices, and processes.
• Actively engage with each brand to onboard them into Performance Marketing practices.
• Design and deliver comprehensive training on bespoke Performance Marketing topics, tailored to the specific needs of brand teams.
• Build strong partnerships with brand marketing to surface needs and opportunities.
• Document and report on the health of Performance Marketing engagement and escalate challenges and issues.
• Lead or support special projects such as large-group presentations, trainings, and workshops.
• Identify, in collaboration with marketers, processes in need of revision or overhaul and work with the Performance Marketing Enablement and Process Lead to address them.
• Work with cross-functional partners to identify capabilities/platforms to be delivered and leveraged across marketing.
• Partner with marketers and agencies to identify opportunities for optimizing marketing performance and develop measurement plans.
• Proactively identify opportunities to leverage advanced performance marketing capabilities for strategic growth.
• Establish forums or communities of practice for cross-brand knowledge sharing and best practice dissemination.
• Provide strategic input and feedback to inform the evolution of the enterprise performance marketing roadmap, tools, and training programs.
• Collaborate with leadership to ensure performance marketing initiatives align with overall franchise and business objectives.
• Advocate for standardized measurement frameworks, governance practices, and insight-sharing protocols.
• Evaluate external agency partners' effectiveness in delivering performance marketing objectives.

Requirements

• Bachelor's degree.
• Minimum of 8 years of work experience, including 6 years in commercial roles (sales, marketing, market access, or customer insights), with at least 2 years in marketing.
• Experience with ownership of tactics, articulating business problems, and owning content development from strategy through execution.
• Demonstrated experience in brand strategy development and executing integrated marketing plans.
• Significant experience in performance marketing roles, utilizing data-driven insights to manage and optimize campaigns.
• Hands-on experience with marketing analytics platforms and business intelligence tools to analyze data and inform strategies.
• Proven ability to interpret complex data, identify trends, and generate actionable insights.
• Experience operating in a data-driven marketing environment and fostering a culture of continuous learning.
• Preferred: MBA or related graduate degree.
• Preferred: Experience in the pharmaceutical or biotech industry, especially in managed care or customer engagement.
• Preferred: Experience with advanced marketing measurement tools such as Marketing Mix Modeling (MMM).
• Proficiency with web analytics and customer experience tools like Google Analytics, Adobe Analytics, or Content Square.
• Strong change management skills, especially in driving adoption of new analytics tools and data-driven processes.
• Ability to think enterprise-wide, adapt to ambiguity, and thrive in transformational environments.
• Excellent interpersonal, leadership, and communication skills.

Nice to Have

• MBA or other related graduate-level degree.
• Experience in creating marketing strategies that strengthen market positioning and drive high-value outcomes.
• Hands-on experience with incrementality testing initiatives.
• Experience working with media partners to optimize campaigns based on performance data.
• Broad digital marketing and media experience, including vendor landscape knowledge.
• Ability to operate with an enterprise mindset and adapt in a transformational environment.

Qualifications

• Bachelor's degree.
• 8+ years of relevant work experience, including 6+ years in commercial marketing roles.

Benefits & Perks

• Discretionary annual bonus based on individual and company performance.
• Comprehensive benefits package as detailed by the company.
• Position based in South San Francisco, CA with no relocation assistance.