Director, PIVC Platform Marketing, Portfolio Value

About the Role

Key Responsibilities

• Works with the VP/GM of all platforms within the project scope as a critical resource for defining, driving the strategy, and delivering results.
• Globally assesses competitive landscape, identifies, and leverages key portfolio opportunities, and develops positioning to drive business growth.
• Leads a team to identify new indications, new markets, and new solutions within the current portfolio to deliver new clinical value and growth globally.
• Guides products through the innovation and GPDS process where new solutions require significant market development, new commercial models, or targeted pilots.
• Identifies and drives key innovation and sustains projects through development and commercial processes by leading cross-functional teams.
• Develops commercialization plans leveraging customer insights, creating effective pricing strategies, and identifying target customers.
• Leads market models to identify and monitor key growth opportunities globally.
• Works closely with regional marketing teams to update and analyze data, identify trends, and provide content for positioning new products and services.
• Owns the project portfolio and roadmap, managing all aspects of the product lifecycle from business case to end-of-life.
• Collaborates with downstream and regional marketing to support product positioning and with business development to assess acquisition or investment targets.
• Assesses financial implications, including profitability and viability, for complex product/market trade-offs.
• Manages market research activities to develop fact-based customer insights.

Requirements

• 10+ years experience in medical device global marketing.
• Strong organizational skills and ability to meet tight deadlines in a high-paced environment.
• Proven ability to work on multiple tasks with multiple people while effectively prioritizing.
• Action-oriented with demonstrated ability to drive results.
• Strong communication and presentation skills.
• Strong strategic, analytical, and problem-solving skills.
• Experience working with international leaders and ability to travel internationally.
• Demonstrates strong interpersonal skills to interface with customers and key influencers.
• High integrity and ethics, with a strong fit with BD values.
• Ability to influence without authority to drive consensus and collaboration across multiple platforms.

Nice to Have

• Willing and able to travel up to 30% of the time.
• Willing to work in a team-oriented, fast-paced environment.
• Bachelor's Degree in Marketing / Business or Technical Field; MBA preferred.

Qualifications

• Bachelor's Degree in Marketing / Business or Technical Field; MBA preferred.

Benefits & Perks

• Supportive environment to learn, grow, and become your best self.
• Opportunities to work alongside inspirational leaders and colleagues.
• Investment in BD University for continual skill development.
• Inclusive, growth-centered, and rewarding culture.
• Opportunity to help shape the trajectory of BD and leave a legacy.