Director, Product Marketing - Health & Benefits

Wex

Washington, MN

Full Time

Director

165k-220k

1 day ago

Job Description

About the Role

This is a remote position, however, the candidate must reside within 30 miles of one of the following locations: Portland ME, Chicago IL, Boston MA, Washington DC, Dallas TX, San Jose CA, Seattle WA, or New York City NY. WEX is on a mission to simplify the business of running a business—through smarter workflows and financial intelligence. Nowhere is that mission more essential than in Health & Benefits, where we help individuals and employers navigate healthcare costs, manage compliance, and unlock financial wellness. We're looking for a Director of Product Marketing to lead the GTM strategy across our HSA, FSA, COBRA, lifestyle, and emerging benefits products. This is a strategic leadership role for a marketer who can turn complexity into clarity, coach a high-performing team, and bring AI-powered insights into every stage of the marketing lifecycle.

Key Responsibilities

Own positioning, messaging, and go-to-market strategy across our Health & Benefits portfolio-tailored to employers, brokers, partners, and account holders.
Lead a team of PMMs responsible for launches, lifecycle strategy, and sales enablement across regulated and consumer-facing products.
Translate complex product, legal, and regulatory updates into language and tools that empower sales and drive adoption.
Use AI tools to accelerate insight generation, scale campaign development, and personalize experiences across segments.
Partner with product, growth, and CX teams to shape roadmap strategy and ensure tight feedback loops between marketing and the market.
Define key marketing KPIs and build the systems to measure, report, and act on what's working—and what's not.

Requirements

10+ years of experience in B2B or B2B2C product marketing, with a strong background in fintech, healthcare, benefits tech, or compliance-heavy products.
Proven success leading product marketing teams and GTM strategies that drive measurable revenue impact.
Mastery of customer segmentation, value proposition design, and field enablement across both direct and partner channels.
Working knowledge of AI tools (e.g., GenAI, predictive analytics, sales intelligence) and how to apply them in messaging, campaign design, and performance optimization.
Strong operational instincts—you build systems that scale and help your team move faster and smarter.
Clear communicator with a bias for action and a passion for helping people better understand and use their benefits.

Nice to Have

Experience with AI tools such as GenAI, predictive analytics, and sales intelligence.
Background in fintech, healthcare, or benefits technology.
Experience leading teams and developing GTM strategies that generate revenue.

Qualifications

Educational background is not explicitly specified but implied to be substantial given the experience level.
Experience in product marketing, preferably in fintech, healthcare, or benefits technology.

Benefits & Perks

Health, dental, and vision insurances
Retirement savings plan
Paid time off
Health savings account
Flexible spending accounts
Life insurance
Disability insurance
Tuition reimbursement
Additional comprehensive and market competitive benefits

Working at Wex

WEX is committed to supporting personal and professional well-being through comprehensive benefits and a mission-driven approach to simplifying business workflows and financial intelligence.

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