Product Marketing Manager

About the Role

Key Responsibilities

• Support the execution of product marketing and go-to-market strategies for our portfolio of products.
• Drive demand, product adoption, and revenue growth through effective planning and management of product launches and enhancements, collaborating with cross-functional teams to ensure seamless execution.
• Define, develop, and update product messaging, positioning, differentiators, and value propositions, customizing narratives for specific audiences, personas, and global markets.
• Create sales enablement content tailored to key buying personas, including sales presentations, collateral, battle cards, and product videos, working with the marketing team to ensure effective asset creation.
• Develop market intelligence through competitive research, surveys, and stakeholder interviews to inform product marketing strategies and become the voice of the customer.
• Work cross-functionally with global marketing teams to execute impactful campaigns supporting product launches and revenue growth.
• Monitor and report on go-to-market performance, analyzing KPIs to ensure goals are met.
• Handle additional ad hoc projects as required.

Requirements

• 3+ years of B2B Product Marketing experience responsible for multiple product offerings, ideally with a focus on Fintech products.
• Proven success in go-to-market launches for new products, including executing persona-based campaigns targeting multiple stakeholders such as finance teams.
• Skilled in developing compelling benefit messaging and sales tools like sales decks, playbooks, and battle cards to drive purchase decisions.
• Experience building and leveraging competitive intelligence, research, and customer insights to identify market opportunities.
• Excellent writing skills with the ability to communicate effectively to non-technical audiences.
• Highly organized with strong cross-functional project management experience.
• Domain expertise at the intersection of K-12 SaaS/technology and Fintech technology is preferred.
• Additional knowledge of the business office at K-12 private schools, including operational challenges, content consumption, purchase patterns, and decision-making, is a plus.
• Bachelor's Degree.

Nice to Have

• Domain expertise in K-12 SaaS/technology and Fintech technology.
• Knowledge of the business office operations at K-12 private schools, including operational challenges and decision-making processes.

Qualifications

• Bachelor's Degree

Benefits & Perks

• 3 weeks of vacation per year
• 14 paid holidays per year (including the week off between Christmas and New Year's Eve)
• 56 hours of paid sick leave annually
• Top tier benefits - Medical, Dental & Vision (Blue Cross Blue Shield & EyeMed)
• Fidelity 401(k) Plan - Managed by Sentinel Benefits
• Salary range of $90k to $110k (annualized USD) plus potential bonus