Associate Director, Product Marketing - Wealth Benchmarks

About the Role

Key Responsibilities

• Design and implement a comprehensive content marketing strategy that showcases S&P DJI's wealth benchmark products.
• Create high-quality content, including blog posts, whitepapers, case studies, webinars, and educational materials that communicate product features, benefits, and market insights.
• Develop and refine the positioning and messaging for wealth benchmark products, highlighting unique value propositions to institutional investors, financial advisors, and retail clients.
• Lead the development and execution of go-to-market strategies for new product launches and enhancements, collaborating with cross-functional teams for successful rollout.
• Conduct market research to identify trends, customer needs, and the competitive landscape, utilizing insights to inform product development and marketing strategies.
• Engage with key partners and clients through account-based marketing strategies to promote awareness and adoption of wealth benchmark products.
• Establish KPIs and metrics to measure the success of marketing initiatives and provide regular reporting and analysis to internal stakeholders.

Requirements

• 7+ years of professional experience in content/product marketing within financial services, with a strong focus on wealth benchmarks preferred.
• Proven expertise in content marketing and content creation, with a portfolio demonstrating effective messaging and audience engagement.
• In-depth understanding of wealth management, investment strategies, and the product development lifecycle.
• Proven track record of developing successful product marketing strategies and campaigns that drive measurable results.
• Bachelor's degree in Marketing, Communications, Business, or related field preferred.
• Experience in Asset Management preferred.
• Exceptional interpersonal, written, and verbal communication skills, with the ability to convey complex concepts clearly and persuasively.
• Strong project management skills with the ability to manage multiple initiatives simultaneously and meet deadlines.

Nice to Have

• Experience with product launches, go-to-market strategies, and account-based marketing in the wealth management or financial services space.
• Familiarity with digital marketing channels and tactics, including social media, content marketing, and email campaigns.
• Analytical mindset with experience in market research and competitive analysis to inform product positioning.
• Ability to work collaboratively with cross-functional teams, including product management, sales, and external partners.

Qualifications

• 7+ years of professional experience in content/product marketing within financial services, with a focus on wealth benchmarks preferred.
• Proven expertise in content marketing and content creation.
• In-depth understanding of wealth management and investment strategies.
• Bachelor's degree (Marketing, Communications, Business, or related field preferred).

Benefits & Perks

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off helps keep you energized for your time on.
• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
• Family Friendly Perks: Perks for partners and children, including some best-in-class benefits for families.
• Beyond the Basics: Retail discounts, referral incentive awards, and other small perks.