Product Marketing Manager

About the Role

Key Responsibilities

• Own and drive comprehensive go-to-market strategy for assigned product lines, ensuring commercial readiness and internal alignment.
• Act as the marketing liaison for assigned product lines and verticals with Product Management, Sales, Customer Success, and SMEs to align messaging, growth targets, and customer needs.
• Lead positioning, segmentation, competitive differentiation, and voice-of-customer initiatives.
• Design and execute integrated marketing campaigns using AI-powered tools, ABM platforms, marketing automation, and emerging B2B strategies.
• Experiment with and implement new digital formats such as interactive demos, intelligent personalization, predictive targeting, and content scaling via AI.
• Collaborate closely with digital and sales operations teams to ensure segmentation, scoring, attribution, and funnel optimization.
• Lead launch planning and execution for new products and solution enhancements, ensuring a fully integrated approach across marketing, product, sales, and client-facing teams.
• Develop messaging frameworks, value propositions, battle cards, sales presentations, and content strategies aligned with buyer personas and vertical needs.
• Support and evolve strategic partner and channel marketing collaboration, where applicable.
• Craft exceptional product narratives, thought leadership content, campaign copy, and sales enablement tools.
• Translate clinical, technical, and business concepts into accessible, engaging messaging for target audiences.
• Collaborate with internal SMEs and external vendors to deliver differentiated content and value.
• Collaborate on market research initiatives, customer interviews, competitive analysis, and emerging trend assessments to ensure product-market fit.
• Synthesize findings into insights that guide marketing campaigns, product decisions, and strategy.
• Define and track key performance metrics such as pipeline contribution, sales-qualified opportunities, conversion rates, and campaign ROI.
• Work closely with Sales and Marketing Operations to ensure accurate attribution and funnel performance tracking.
• Use data to identify opportunities for improvement, propose optimizations, and report campaign impact to stakeholders.
• Contribute to performance reviews with actionable insights into marketing effectiveness.

Requirements

• Proven ability to lead go-to-market strategy for complex products, ideally with clinical, regulatory, or high-value sales cycles.
• Strong interpersonal and collaboration skills with experience influencing cross-functional teams and executives.
• Adept at managing external vendors, freelancers, and agencies.
• Passionate, intellectually curious, and motivated by continuous improvement and innovation.
• Comfortable navigating ambiguity and adjusting to evolving business and market needs.
• Exceptional verbal and written communication skills, including experience writing for executive and clinical audiences.
• Must be able to independently generate high-quality written content; this is a hands-on writing role.
• 7+ years of B2B product marketing experience in healthcare IT, digital health, clinical technology, or related fields.
• Bachelor's degree in marketing, communications, business, or related field (Master's preferred).
• Deep understanding of modern B2B marketing strategies, including ABM, generative AI tools, and campaign measurement/optimization.
• Strong working knowledge of marketing automation, demand generation, digital marketing/advertising tools.
• Travel within US 6-12 times per year to tradeshows, FDB offices, and industry events.

Nice to Have

• Master's degree in marketing, communications, business, or related field.

Qualifications

• Bachelor's degree in marketing, communications, business, or related field.
• 7+ years of relevant B2B product marketing experience in healthcare IT or related fields.

Benefits & Perks

• Competitive salaries and extensive benefits including medical, dental, vision, long-term disability, life insurance, and matching 401k.
• Paid holidays and paid time off.
• Flexible spending savings account.
• Employee assistance program.
• Recognition as a Top Workplace in the Bay Area and Indianapolis.