Director of Product Marketing

Weave

Lehi, UT

Full Time

Director

1 day ago

Job Description

About the Role

We're seeking a Director of Product Marketing to lead the strategy, positioning, and go-to-market execution for Weave's product portfolio, including our core platform and agentic AI solution TrueLark. This leader will play a critical role in connecting customer insights with product innovation, ensuring that our solutions are clearly differentiated, well-understood, and effectively adopted by SMB healthcare providers. You will partner closely with Product, Sales, Customer Success, Enablement, and Design to define our product narratives, drive competitive positioning, and enable our go-to-market teams with compelling content and messaging. This role requires a blend of strategic thinking, storytelling, market analysis, and hands-on execution.

Key Responsibilities

Define and refine Weave's product positioning, value propositions, and messaging for current and future offerings.
Develop and execute launch strategies for new products, features, and enhancements, ensuring alignment across marketing, sales, customer success, and partners.
Conduct ongoing research into customer needs, industry trends, and competitor positioning to inform product roadmap and marketing strategies.
Build and deliver sales enablement assets, training, and tools in partnership with the Sales Enablement Team to empower sales and partner teams.
Represent Go-to-Market teams on company-wide voice of the customer initiatives to tell compelling customer stories and translate feedback into product narratives.
Act as the bridge between Product Management and Go-to-Market teams, ensuring consistent messaging and seamless execution.
Lead and mentor a team of product marketers, fostering a culture of collaboration, creativity, and data-driven decision making.

Requirements

8+ years of experience in B2B SaaS product marketing, ideally in healthcare technology or a related industry.
At least 5+ years of experience managing a team.
Proven success leading product launches and developing messaging frameworks that resonate with both SMB and enterprise audiences.
Strong collaboration skills with Product, Sales, Marketing, and Partner teams.
Experience in market research, competitive intelligence, and market positioning.
Exceptional communication skills, with the ability to simplify complex concepts into compelling narratives.
Leadership experience: managing, mentoring, and scaling high-performing teams.
Data-driven mindset with strong analytical and strategic skills.

Nice to Have

Experience in healthcare technology or related industries.

Working at Weave

Weave is an equal opportunity employer that is committed to fostering an inclusive workplace where all individuals are valued and supported. We welcome anyone who is hungry to learn, problem-solve and progress regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know.

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