Sr. Product Marketing Manager - Social Ad Products
DoubleVerify
Job Description
About the Role
DoubleVerify (DV) is the leader in digital performance solutions, improving the impression quality and audience impact of digital advertising. Built on best practices, DV solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most value out of their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry. We are seeking a Sr. Manager, Product Marketing to lead the go-to-market for a portfolio of DV's social products spanning across all key platforms. This role involves collaborating closely with commercial and product organizations to drive the roadmap, develop product positioning, communications, collateral and sales activation materials, with a focus on the ad tech industry and market activation.
Key Responsibilities
- Develop and execute comprehensive GTM strategies for validating and launching DV products, new features, and product enhancements
- Manage multiple projects, timelines, and competing priorities effectively
- Conduct thorough market and customer research and competitive analysis to inform product positioning, messaging, differentiation, and GTM strategy
- Create compelling narratives focused on customer value, translating complex technologies and concepts into engaging stories for internal and external assets, customer communication, training, and enablement programs
- Partner with teams across Commercial, Marketing, Product, Engineering, Data Science to ensure alignment and effective execution of GTM plans
- Serve as a subject matter expert and advocate for DV's solutions internally and externally, helping drive the evolution of the product portfolio
Requirements
- 7+ years of experience in B2B product marketing, product management, or a related field, with expertise in bringing technology products to market
- Preference for background in AdTech or MarTech, with a good understanding of the advertising ecosystem
- Strong technical foundation with the ability to understand and articulate complex product concepts
- Positive mindset and solutions-oriented attitude
- Ability to adapt to changing circumstances and priorities in a fast-paced environment
- Strong organizational skills and ability to manage multiple projects and deadlines
- Passion for uncovering customer insights, exploring market trends, and understanding user behaviors
Nice to Have
- Experience in the ad tech or marketing technology industry
- Ability to articulate complex technical concepts elegantly
Qualifications
- Educational background is not explicitly specified, but extensive experience in product marketing or management is required
Benefits & Perks
- Salary range between $145,000 - $185,000, determined based on qualifications, skills, experience, and location
- Eligibility for bonus/commission, equity, and benefits
Working at DoubleVerify
The description emphasizes a solutions-oriented, adaptable, and collaborative environment, encouraging candidates to apply even if they do not meet every listed criterion, reflecting an inclusive and growth-focused culture.
Job Details
Job Skills
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About DoubleVerify
Website
doubleverify.com
Company Size
1001-5000 employees
Location
New York, NY
Industry
Data Processing, Hosting, and Related Services
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