Product Director, Strategic Marketing, Advanced Technology

About the Role

Key Responsibilities

• Lead the development and execution of targeted podium strategies across global conferences to maximize the impact of APTURE evidence and differentiation.
• Collaborate with Key Opinion Leaders (KOLs) and physicians on data presentations and amplify APTURE messaging across channels.
• Lead discussions during Executive Committee, Steering Committee, and principal investigator meetings in partnership with clinical affairs.
• Develop and communicate APTURE's value proposition in alignment with multiple functions.
• Create and disseminate print materials, speaker decks, and assets to promote APTURE data and value proposition.
• Provide marketing leadership for APTURE differentiation initiatives.
• Partner with Medical Affairs on the APTURE publication strategy.
• Support Therapy Awareness and Market Development initiatives.
• Update and secure buy-in from senior leadership (SVPs and CVP) on key initiatives.
• Lead market research initiatives in the Heart Failure space to inform strategy.
• Gather feedback and insights from KOLs, physicians, and external stakeholders to inform insights and strategy.
• Serve as the resident expert on the Heart Failure space, providing insights for product roadmap and clinical trial strategy.
• Manage external vendors, creative agencies, and consultants as needed.

Requirements

• Bachelor's Degree in a related field with 12+ years of relevant experience in medical device marketing or healthcare industry, or
• Master's Degree or equivalent in a related field with 10+ years of relevant experience in medical device marketing or healthcare industry.

Nice to Have

• Medical device marketing expertise with a strong track record of successful development and execution of marketing programs/campaigns.
• Strong clinical depth and ability to form trusted partnerships with KOLs and leading physicians.
• Ability to navigate challenging situations and have difficult conversations productively and respectfully.
• Rigorous clinical data analytics and creative data visualization experience.
• Experience working in Cardiology / Structural Heart Disease / Heart Failure.
• Demonstrated ability to synthesize complex clinical and market information into stakeholder-specific messages.
• Strong leadership skills and proven ability to lead through influence for cross-functional alignment.
• Strong analytical skills, content development, presentation creation, and delivery skills.
• Ability to thrive in a fast-paced, complex, and dynamic environment while managing priorities.
• Willingness to develop creative solutions to challenges.
• Positivity, openness to change, respectful, collaborative, and excited to embrace ambiguity.

Qualifications

• Educational background as specified in requirements (Bachelor's or Master's degree in related field).

Benefits & Perks

• Competitive salaries and performance-based incentives.
• A wide variety of benefits programs addressing diverse individual needs of employees and their families.