Director, Product Portfolio Marketing - Portfolio: Consumer Acquisition & Engagement, Products: Offers

Mastercard

Harrison, NY

Full Time

Director

155k-259k

7 days ago

Job Description

About the Role

The Director, Product Portfolio Marketing for the Consumer Acquisition & Engagement portfolio at Mastercard is responsible for leading the marketing strategy for Offers products. This role involves collaborating with cross-functional teams to ensure that the value propositions and differentiators of the Offers products resonate with target audiences and drive business growth. Mastercard powers economies and empowers people worldwide by providing secure, simple, and accessible digital payment solutions, supporting a sustainable economy through innovative products and services.

Key Responsibilities

Drive product portfolio strategy alignment in collaboration with product teams and broader integrated B2B marketing to achieve business goals.
Manage the portfolio's marketing strategy throughout the product lifecycle, including product launches, growth, and maturity phases.
Collaborate with product teams to maintain a usable product portfolio matrix that prioritizes key innovations and advancements for the target audience.
Work closely with product management to stay aligned on marketing objectives and support integrated B2B marketing strategies to enhance performance across channels.
Develop compelling messaging and value propositions that differentiate the portfolio in the market.
Conduct regular competitive analysis and customer research to refine positioning and ensure alignment with market trends and needs.
Support the execution of product launches and campaigns, defining the GTM playbook and translating product features into customer-focused messaging for specific buyer personas.
Leverage market research, customer insights, sales insights, and competitive intelligence to inform strategies and identify growth opportunities.
Track and report on the performance of product marketing initiatives, using data and analytics to optimize and demonstrate impact.
Continuously assess and improve the effectiveness of product marketing efforts.

Requirements

Proven experience in product marketing, preferably in a B2B environment.
Experience working in ad-tech, martech, or digital media within high-growth environments and large, matrixed enterprises.
Strong understanding of product lifecycle management, competitive positioning, and market trends.
Demonstrated success in developing and executing marketing strategies that drive business growth.
Experience working with cross-functional teams including product, sales, and regional marketing.
Excellent communication and leadership skills with the ability to influence stakeholders at all levels.
Data-driven mindset with the ability to leverage insights for strategic decision-making.

Nice to Have

Experience in digital payments or financial services is a plus.
Knowledge of market research, customer insights, and competitive intelligence tools.
Leadership experience in a senior marketing role.

Qualifications

Experience in product marketing, preferably in a B2B environment.
Experience in ad-tech, martech, or digital media.
Understanding of product lifecycle management, competitive positioning, and market trends.
Success in developing and executing marketing strategies that drive growth.
Experience with cross-functional teams including product, sales, and regional marketing.
Strong communication and leadership skills.
Data-driven decision-making skills.

Benefits & Perks

Health savings account
Paid holidays
Disability insurance
Health insurance
Dental insurance
Flexible spending account
Tuition reimbursement
Vision insurance
401(k) matching
Gym membership
Bereavement leave
Life insurance
Paid parental leave
Paid sick and safe time
Vacation days
Personal days
Observed holidays
Deferred compensation (eligible roles)
On-site fitness facilities or fitness reimbursement

Working at Mastercard

Mastercard is a merit-based, inclusive, and equal opportunity employer that values diversity and considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disability, veteran status, or other protected characteristics. The company emphasizes security, confidentiality, and integrity of information, and promotes a collaborative environment focused on innovation and growth.

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