Director, Product Portfolio Marketing - Portfolio: Consumer Acquisition & Engagement, Products: Offers

Mastercard

New York, NY

Full Time

Director

162k-259k

7 days ago

Job Description

About the Role

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. The role of Director, Product Portfolio Marketing for the Consumer Acquisition & Engagement portfolio, specifically focusing on Offers products, involves leading marketing strategy, collaborating with cross-functional teams, and driving business growth through targeted marketing initiatives and market insights.

Key Responsibilities

Drive product portfolio strategy alignment in collaboration with product teams and broader integrated B2B marketing to drive achievement of business goals.
Manage the portfolio's marketing strategy throughout the product lifecycle, including product launches, growth, and maturity phases.
Work closely with product management to stay aligned on marketing objectives and support integrated B2B marketing strategies to drive performance through various marketing channels.
Drive the development of compelling messaging and value propositions that differentiate the portfolio in the market.
Conduct regular competitive analysis and customer research to refine positioning and ensure alignment with market trends and needs.
Support the execution of product launches and campaigns, defining the GTM playbook for the portfolio and collaborating with marketing teams to translate product features into customer-focused messaging.
Leverage market research, customer insights, sales insights, and competitive intelligence to inform portfolio strategies and identify opportunities for growth and innovation.
Track and report on the performance of product marketing initiatives, using data and analytics to optimize and demonstrate the impact on business outcomes.

Requirements

Proven experience in product marketing, preferably in a B2B environment.
Experience working in ad-tech, martech or digital media, ideally within both high-growth environments and large, matrixed enterprises.
Strong understanding of product lifecycle management, competitive positioning, and market trends.
Demonstrated success in developing and executing marketing strategies that drive business growth.
Experience working with cross-functional teams, including product, sales, and regional marketing teams.
Excellent communication and leadership skills, with the ability to influence stakeholders at all levels.
Data-driven mindset with the ability to leverage insights for strategic decision-making.

Nice to Have

Experience in digital payments or financial services industry.

Qualifications

Educational background or certifications are not explicitly specified, but extensive experience in product marketing is required.

Benefits & Perks

Competitive base salary with potential annual bonus or commissions.
Insurance coverage including medical, dental, vision, disability, and life insurance.
Flexible spending account and health savings account.
Paid leaves including 16 weeks of new parent leave and up to 20 days of bereavement leave.
Paid Sick and Safe Time, vacation days, and personal days.
Paid holidays, 401k with company match, deferred compensation for eligible roles.
Fitness reimbursement or on-site fitness facilities.
Eligibility for tuition reimbursement.

Working at Mastercard

Mastercard is a merit-based, inclusive, equal opportunity employer that values diversity and considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disability, veteran status, or other protected characteristics. The company emphasizes collaboration, innovation, and a results-driven approach, fostering a work environment that supports growth and inclusion.

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