Director, Search Engine Optimization (SEO)

About the Role

Key Responsibilities

• Lead and manage the SEO team, providing guidance, mentorship, and encouraging a collaborative environment for growth and development.
• Develop and implement a comprehensive SEO strategy that aligns with business objectives and drives organic growth across all channels.
• Work closely with teams like product, PR, social, communications, and product marketing to make use of earned and owned channels to align important metrics and boost SEO impact.
• Implement standard processes for SEO in all web product development and marketing to improve product visibility in all natural search channels.
• Analyze SEO performance metrics (traffic, rankings, conversions) and deliver actionable insights to continually refine and adjust strategies to increase value.
• Be a proactive bellwether to help the business understand and react to new and emerging trends in the search space.
• Stay up-to-date with the latest technology, LLM expansion and SEO trends, algorithm updates, and shifts in the digital world, adjusting strategies accordingly.
• Report regularly to senior leadership on SEO performance, growth opportunities, and ongoing strategy efficiency.
• Identify and implement SEO tools, technologies, and platforms to improve SEO efficiency, tracking, and reporting capabilities.
• Develop SEO budgets and track the spend to ensure campaigns and strategies are on track to meet important metrics.
• Manage SEO partnerships with agencies or external vendors to ensure alignment with overall business goals and objectives.

Requirements

• Extensive experience (8+ years) in SEO, including a proven track record of success in leadership positions.
• Demonstrable experience in driving organic growth, growing website traffic, and improving search engine rankings.
• Proficiency with SEO tools such as Google Search Console, SEMrush, Moz, Ahrefs, Brightedge, etc.
• Experience in eCommerce or enterprise-level SEO strategies, driving large-scale growth and optimizing sophisticated web structures.
• Strong analytical skills that derive insights from data and adjust strategies accordingly.
• Familiarity with emerging SEO technologies and tools that drive performance improvements.
• Expertise in international SEO and local SEO strategies to support global and region-specific initiatives.
• Solid understanding of technical SEO including website architecture, HTML, CSS, JavaScript, and mobile SEO.
• Outstanding communication and interpersonal skills with the ability to communicate sophisticated data and strategies clearly to collaborators at all levels.
• Proven leadership abilities, including managing teams across different time zones and collaborating multi-functionally across various groups.

Nice to Have

• Experience with SEO for large-scale or enterprise websites.
• Knowledge of the impact of LLMs and chatbots on SEO strategies.
• Experience working with international and regional SEO initiatives.

Qualifications

• Formal educational background is not explicitly specified, but extensive professional experience (8+ years) in SEO is required.

Benefits & Perks

• Competitive salary range of $166,100 -- $334,500 annually, varying by location and experience.
• Potential eligibility for long-term incentives such as a new hire equity award.
• Additional incentives include short-term incentives in the form of sales commissions or annual incentive plans.