Director, SEO

About the Role

Key Responsibilities

• Develop and implement SEO strategies and tactics in line with the client's business objectives.
• Manage on-page optimizations (metadata, keyword usage, internal linking, etc.) and offsite initiatives (link building, social media projects, etc.).
• Audit websites and provide technical recommendations for improving SEO performance.
• Identify new opportunities and recommendations for improving client's organic search rankings, traffic and conversions.
• Manage monthly SEO reporting (keyword rankings, SEO traffic, conversion data).
• Develop insights to inform future optimizations and provide client with insights and optimization recommendations.
• Work with team to develop processes for improved work-flow within Starcom and across agency partners and vendors.
• Stay up-to-date on newest organic search, paid search and social media trends.
• Research new ideas, trends, and technologies within the SEO space to educate clients and the Starcom team.

Requirements

• Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent.
• 7+ years of account management experience in online advertising, SEO, direct marketing, or e-commerce with increasing levels of responsibility within an agency or media company, including client-facing responsibilities.
• 5+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations.
• 4+ years of team management experience.
• Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations.
• Understanding of best practices for leveraging social media for brand communication.
• Knowledge of statistical methods and testing methodology preferred.
• Deep knowledge of ad serving platforms and online analytic solutions.
• Excellent relationship building, diplomacy, and decision making skills with the ability to think creatively.
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel.

Nice to Have

• Knowledge of statistical methods and testing methodology.
• Understanding of best practices for leveraging social media for brand communication.

Qualifications

• Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent.
• 7+ years of account management experience in online advertising, SEO, direct marketing, or e-commerce with increasing levels of responsibility within an agency or media company, including client-facing responsibilities.
• 5+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations.
• 4+ years of team management experience.
• Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations.
• Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel.

Benefits & Perks

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements.
• Tuition Assistance.
• Paid time off including Flexible Time off, Vacation, Sick Days, Volunteer Days, Holiday and Identity days.
• Matching Gifts programs.
• Flexible working arrangements 'Work Your World' Program.
• Office access for up to 6 weeks a year (based on eligibility).
• Business Resource Groups supporting multiple affinities and alliances.