Director, Social Channel & Creator Strategy

About the Role

Key Responsibilities

• Build and continuously optimize the enterprise-level social channel strategy for Microsoft's consumer brands, providing a clear framework for teams to follow.
• Develop and implement social media strategies that align with business goals and product priorities.
• Define and evolve the strategic direction for Microsoft's consumer social channels (e.g., Instagram, TikTok, YouTube, X, LinkedIn).
• Establish and maintain scalable frameworks, playbooks, and best practices to enable consistent execution across teams and regions.
• Collaborate with social media, integrated marketing, creator partnerships, product marketing, and agencies to coordinate brand awareness and performance marketing efforts.
• Monitor, analyze, and report on performance and optimization trends across platforms.
• Measure the success of social media campaigns and content using analytics tools (e.g., Sprinklr, native platform insights).
• Gather and synthesize complex data to identify actionable insights that inform strategy and content development.
• Evaluate why content performs or underperforms, and translate findings into strategic recommendations.
• Create and maintain regular performance reports and dashboards.
• Perform competitive analysis and identify key areas for improvement.
• Work with a multidisciplinary team to develop best practices for engaging content for organic and paid campaigns.
• Provide strategic input and suggestions to improve Microsoft's online presence based on data.
• Stay up-to-date with the latest social media content performance trends, tools, and best practices.
• Ensure all content aligns with Microsoft's brand voice, accessibility, and compliance standards.
• Manage relationships with key social media platform partners to ensure Microsoft is first to adopt new technologies, formats, and best practices.
• Represent Microsoft in beta programs and industry forums, advocating for our needs and learning from peers.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years of integrated marketing, event management, marketing strategy, business planning, or related work experience OR equivalent experience.
• 5+ years of experience in social media strategy, digital marketing, or brand communications.
• Experience in social media strategy, digital marketing, or brand communications (additional experience in consumer tech or related industry preferred).
• Proficiency with analytics tools such as Sprinklr and native platform insights.
• Ability to synthesize complex data, brand, and business objectives into social and creator guidelines.
• Deep expertise in social platforms, social intelligence systems, creator economies, and emerging trends.
• Strong strategic vision and ability to thrive in fast-paced environments.

Nice to Have

• Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years of integrated marketing experience.
• Bachelor's Degree in related fields AND 7+ years of integrated marketing experience.
• Experience in consumer technology or related industries.

Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field.
• 5+ years of experience in integrated marketing, social media strategy, digital marketing, or brand communications.

Benefits & Perks

• Competitive salary range (USD $130,900 - $251,900 per year across the U.S., higher in specific locations).
• Additional benefits and pay information available at https://careers.microsoft.com/us/en/us-corporate-pay.
• Potential eligibility for benefits and other compensation.