Director, Social Media

About the Role

Key Responsibilities

• Own the development, implementation, and management of social platform strategies involving organic and paid content across all three brands.
• Create and acquire relevant content in various formats and publish directly to social media platforms.
• Actively engage in social listening to track, analyze, and participate in conversations to increase community building.
• Own KPIs of social media efforts across outbound and inbound initiatives.
• Manage engagement-focused budgets for Facebook and Instagram paid boosts and ads via Facebook Ads Manager.
• Build content strategies, shot lists, and coordinate resources, talent, environments, and accessories for content creation.
• Develop rotating 30-day calendars supporting sales and marketing strategies across all categories.
• Provide input on go-to-market strategies for new product launches and brand campaigns.
• Partner with Paid, Creative, and Brand teams on initiatives to drive results.
• Collaborate with Influencer teams to maximize community and ambassador content.
• Lead and enable the social team to perform at industry-leading levels.

Requirements

• Bachelor's Degree in marketing or a related field.
• 5-10+ years of experience developing innovative social media initiatives for consumer brands at an agency or in-house.
• Proven track record of accelerating follower growth and maximizing engagement for fast-paced brands, preferably in CPG, sports, or Health and Wellness industries.
• Effective team building and management experience.
• In-depth knowledge of community management and social media listening tools.
• Strong analytical skills with the ability to review and analyze business performance metrics and KPIs.
• Ability to develop and maintain highly collaborative cross-functional relationships.
• Willingness to act quickly on social culture opportunities and stay updated on new trends.

Nice to Have

• Experience in the Health and Wellness industry.
• Experience with social media support teams and operationalizing scale.
• Deep understanding of social culture and community engagement.

Qualifications

• Bachelor's Degree in marketing or a related field.
• 5-10+ years of experience in social media marketing for consumer brands.

Benefits & Perks

• Competitive health insurance, life insurance, and mental wellness programs.
• 401K matching and a Lifestyle Spending Account.
• Unlimited vacation paid time off and volunteer time off.
• Discounts on C4 Energy, Cellucor, and XTEND products.
• Paid parental leave and reimbursement for childcare, fertility treatments, legal fees, and more.