Director, Social Media & Influencer Marketing Strategy, Boston, MA

About the Role

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with the bank's marketing goals and objectives.
• Oversee the creation and curation of content across all social platforms (e.g., Instagram, Facebook, TikTok, YouTube).
• Monitor trends, customer sentiment, and competitive activity to inform strategy.
• Leverage data and analytics to optimize performance and guide decision-making.
• Ensure compliance with regulatory and legal standards in all social media activities.
• Develop and execute a comprehensive influencer strategy aligned with marketing goals.
• Identify, vet, and build relationships with influencers and brand advocates.
• Design and execute influencer campaigns to amplify initiatives and expand reach.
• Foster content partnerships with industry leaders, community organizations, and brands.
• Monitor and measure influencer performance and analyze data to optimize engagements.
• Manage and mentor a team of social media, content, and influencer marketing professionals.
• Manage social agencies and partners to deliver high-quality campaigns and content.
• Manage social production budgets for efficient investment and continuous performance improvement.
• Collaborate with cross-functional teams including product marketing, PR, compliance, and customer experience.
• Present insights, performance reports, and recommendations to senior leadership.
• Establish learning agendas and oversee social and influencer measurement capabilities.

Requirements

• 9+ years of experience in social media, content marketing, and influencer strategy in a leadership role.
• 9+ years of marketing experience or related field.
• Proven track record of developing and executing successful digital marketing campaigns.
• Bachelor's Degree in Marketing, Public Relations, Communications, Business Administration, or equivalent work experience.
• Deep knowledge of social media platforms, content trends, and influencer marketing.
• Strong analytical skills with the ability to interpret data and drive insights.
• Exceptional communication and storytelling skills.
• Creative thinker with a customer-first mindset.
• Familiarity with financial regulations and marketing challenges within the banking industry is a plus.

Nice to Have

• Experience in the financial sector is a plus but not required.
• Master's Degree in Marketing, Public Relations, Communications, Business Administration, or equivalent field.

Qualifications

• Bachelor's Degree or equivalent work experience in relevant fields.
• Master's Degree preferred.

Benefits & Perks

• Competitive salary range from $123,750 to $200,000 USD annually.
• Access to Santander benefits (details available via provided link).