eCommerce SEO (Search Engine Optimization) Manager

Dollar Tree

Chesapeake, VA

Full Time

Senior

7 days ago

Job Description

About the Role

The SEO Manager's responsibilities include managing all SEO activities such as keyword strategy, link building, and content strategy to increase rankings on all major search networks and to drive incremental traffic to our app and website. Our ideal candidate will have a solid understanding of performance marketing, data and analytics, conversion, and online customer acquisition with a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points for future optimizations. Ultimately, the role of the SEO Manager is to improve our app and web traffic, increase brand awareness, and maximize traffic and sales extending from our digital marketing efforts.

Key Responsibilities

Develop and implement effective search engine optimization (SEO) strategies for Onsite and Off-site platforms
Manage offsite and onsite optimization projects and report on performance
Conduct keyword research to guide ecommerce merchant/content teams
Review technical SEO issues and recommend fixes
Optimize website content and landing pages
Direct off-page optimization projects (e.g. link-building)
Collect data and report on traffic, rankings and other SEO aspects
Work with ecommerce merchants, social media and Paid Search teams to optimize campaigns
Monitor performance metrics to understand SEO strategy performance with recommendations for continuous improvement
Manage relationship with Third Party Optimization Provider including forecasting budgets and creating and coordinating search optimization plans for execution
Regularly perform thorough keywords discovery, expansion and optimization
Stay up to date with the latest SEO and digital marketing trends and best practices
Provide ongoing proactive recommendations to maintain industry parity and superiority

Requirements

Proven experience as SEO Manager, SEM Manager or similar role
Knowledge of standard and current SEO practices and industry performance benchmarks
Knowledge of HTML/CSS
Familiarity with Product Information Tool (PIM)
Experience with SEO reporting and proactive improvement recommendations
Experience and familiarity with relevant tools (e.g. Conductor, Brightedge, MOZ) and web analytics tools (e.g. Google Analytics, Google Trends)
Excellent communication and collaboration skills
Intermediate Excel Skills
Strong organizational and leadership skills
BS/BA in Marketing, Business or related field