SEO Specialist (Hybrid)

University of St. Augustine for Health Sciences

Saint Augustine, FL

Full Time

Mid Level

56k-72k

about 2 months ago

Job Description

About the Role

The University of St. Augustine for Health Sciences is dedicated to developing professional health care practitioners through innovative, individualized, and high-quality education across classroom, clinical, and distance learning formats. The SEO Specialist owns the university's end-to-end organic-search strategy, focusing on technical SEO, content optimization, and CRO testing to drive organic growth, lead generation, and improve site engagement while ensuring accessibility and brand compliance. The role involves collaboration with agency partners, web developers, designers, content creators, the IT team, and marketing stakeholders in a hybrid work environment at the university campus.

Key Responsibilities

Perform keyword and competitive research; create briefs for writers and designers as needed.
Optimize on-page elements such as metadata, headers, schema, internal links, and images/alt text.
Work with agency and brand partners to align content with search intent and brand voice.
Execute content updates on the website as needed.
Run monthly technical audits including crawl errors, Core Web Vitals, mobile usability, structured data, and XML sitemaps.
Partner with the Web team to implement fixes, monitor re-indexing, and submit new content for indexing while maintaining brand standards and regulatory compliance.
Collaborate with agency and web team to ideate, run, and analyze A/B or multivariate tests on lead generation pages.
Translate testing insights into UX recommendations to increase inquiries, applications, or email captures.
Ensure end-to-end tracking with tools like Google Tag Manager, Marketo, and Salesforce.
Track KPIs using GA4, GSC, SEMrush, and PowerBI; connect keyword and traffic performance to engagement and conversion metrics.
Deliver monthly insight decks with recommendations based on performance data.
Maintain SEO SOPs, audit checklists, and a backlog of optimization opportunities.
Monitor industry updates, algorithm changes, and emerging AI search behaviors; update playbooks accordingly.
Coordinate with internal teams and agencies to scope tasks, secure assets, and execute SEO & CRO recommendations.

Requirements

Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
Basic JavaScript familiarity for event tracking and schema implementation.
Proven experience in SEO or digital marketing roles.
Strong analytical and research skills with the ability to interpret performance metrics.
Excellent communication and presentation skills.
Proficiency in SEO tools such as Google Analytics (GA4), Google Search Console (GSC), SEMrush, Ahrefs, etc.
Solid understanding of search engine algorithms and ranking factors.
Working knowledge of HTML/CSS and CMS platforms like WordPress.
Familiarity with content marketing and UX principles is a plus.
Proactive, detail-oriented, results-driven mindset with a strong sense of ownership.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Relevant SEO certifications (e.g., Google Analytics IQ, HubSpot, SEMrush Academy) are a plus.

Nice to Have

Familiarity with content marketing and UX principles.

Qualifications

Bachelor's degree in a related field.
Relevant certifications such as Google Analytics IQ, SEMrush Academy, HubSpot.

Benefits & Perks

Salary range: Texas & Florida: $55,600 - $72,345; California: $68,640 - $72,345.

Working at University of St. Augustine for Health Sciences

The role emphasizes collaboration, resilience, trust, results-driven performance, innovation, and customer focus. Work involves a hybrid environment with a focus on teamwork, continuous improvement, and maintaining industry best practices.

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