Email Marketing Developer

About the Role

Key Responsibilities

• Build/Code visually appealing and responsive HTML/CSS email templates to be compatible with Optimail
• Develop and modify email templates and existing campaigns, including editable modules so templates can be reused
• Test compatibility and proper rendering across different email clients and devices, and perform A/B testing to optimize campaign performance
• Develop rule-based email templates that integrate personalized dynamic content elements, automate workflows and configure link tracking
• Implement customer segmentation strategies and manage email streams and sequences that engage customers at different stages of their journey
• Work with marketing teams, designers, and other stakeholders to execute email strategies
• Apply best practices in email development, email compliance regulations especially CAN-SPAM, GDPR, and accessibility
• Troubleshoot HTML, CSS or other performance issues
• May be tasked in construction/executing email campaigns, including implementing conditional logic or leveraging 3rd party content for personalization, using Optimove and other similar programs

Requirements

• Bachelor's degree in related field; and/or 3+ years of relevant experience, preferably with an eCommerce brand
• 3+ years of experience with various email marketing and/or CDP platforms, like Optimove, Klaviyo, Salesforce Marketing Cloud
• Fluent in HTML and CSS
• Demonstrate commitment to accuracy and thoroughness
• Experience with A/B testing and email optimization
• Experience with proofing tools such as Litmus or Email on Acid

Nice to Have

• Knowledge of email subscriber list best practices for both GDPR and CAN-SPAM laws
• Excellent verbal and written communication skills that bridge technical and non-technical audiences
• Knowledge of SQL, AMPScript, JavaScript, JIRA or other project management tools

Qualifications

• Bachelor's degree in related field or 3+ years of relevant experience

Benefits & Perks

• Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
• Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents
• Up to $2,000 annual funding toward HSA accounts
• Medical, transit, dependent care FSA
• Infertility coverage offered on all medical plans
• Generous parental leave program and flexible return options
• Company-paid life and AD&D insurance
• Company-paid short and long-term disability insurance
• 401(k) with dollar-for-dollar company match up to $4,000 per year
• Employee Assistance Program (EAP) and other mental health and wellness perks
• Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO)
• Paid 5-week sabbatical leave after 10 years of employment
• Annual continuous learning benefit up to $1,000 per person, per fiscal year
• Up to $300 flexible reimbursement for setting up remote work environment
• Generous team member merchandise discount
• Additional perks: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance
• Base pay rate for this position is $33-41 per hour