Email Marketing Manager

Shinola

Detroit, MI

Full Time

Mid Level

73k-95k

16 days ago

Job Description

About the Role

At Shinola, we make beautiful, enduring, handcrafted goods that are built to be lived in, worn out, and well-loved. Our thoughtful craftsmanship, timeless design, and spirited stories inspire our customers to live well, with confidence & joy—in a style that is uniquely their own! Because we are a growing and evolving company, each employee is a key stakeholder, making decisions every day that directly impact our overall vision and direction. At Shinola, you'll have the opportunity to make a significant contribution at the start of what we believe will become an iconic American brand. Shinola is seeking a strategic and performance-driven Email Marketing Manager to oversee and elevate one of our most critical revenue-driving channels.

Key Responsibilities

Own and manage Shinola's email marketing channel with a focus on growth, performance, and customer engagement.
Serve as the main point of contact and project lead for Shinola's email marketing agency — driving creative alignment, performance optimization, and executional excellence.
Build and manage the email campaign calendar, ensuring alignment across product launches, brand campaigns, retail moments, and seasonal initiatives.
Partner with Creative, Merchandising, Planning, and eCommerce teams to ensure timely delivery of assets, messaging, and segmentation.
Oversee testing and optimization strategies (subject lines, send times, creative, etc.) to improve open rates, click-through rates, and conversion.
Collaborate with agency and internal teams on email list health, segmentation, and lifecycle strategies including triggers, flows, and re-engagement campaigns.
Track and analyze performance metrics, providing regular insights and recommendations to improve results and maximize ROI.
Ensure brand consistency, tone, and visual standards across all email communications.

Requirements

3-5 years of experience in email marketing, preferably at a DTC or omnichannel retail brand.
Strong understanding of email platforms (e.g., Klaviyo, Figma, Salesforce Marketing Cloud, or equivalent) and CRM strategy.
Experience managing or working closely with an email agency or vendor partner.
Data-driven mindset with a strong grasp of performance metrics and testing strategies.
Excellent project management, organizational, and communication skills.
High attention to detail and an eye for design and copy alignment with brand standards.
Collaborative and proactive, with the ability to work cross-functionally in a fast-paced environment.

Nice to Have

Experience at a direct-to-consumer (DTC) or omnichannel retail brand.
Familiarity with creative tools such as Figma.
Experience working with email marketing agencies or vendors.

Qualifications

Educational background is not explicitly specified in the description.

Working at Shinola

Shinola values craftsmanship, timeless design, and storytelling. The company emphasizes a collaborative, proactive environment where each employee's contributions impact the company's growth and success. Shinola is committed to diversity, equity, and inclusion, providing a workplace free from discrimination and harassment, and offering reasonable accommodations for employees with disabilities.

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