Email Marketing Manager

About the Role

Key Responsibilities

• Develop and execute email marketing and SMS campaigns to engage and nurture audiences across multiple business units and brands.
• Create campaign briefs outlining timing, audience segmentation, testing strategies, creative direction, copy, messaging, and KPIs.
• Manage creation and optimization of automated marketing campaigns, including drip campaigns, lead nurturing sequences, and triggered responses.
• Collaborate with sales teams to create campaign calendars aligned with business initiatives.
• Create engaging and persuasive email copy that resonates with the target audience.
• Create, maintain, and optimize lead forms.
• Partner with Marketing Technology team and stakeholders to implement and execute Salesforce Marketing Cloud for new business units.
• Utilize dynamic content and personalization to enhance engagement.
• Implement segmentation and personalization strategies to improve email effectiveness and generate qualified leads.
• Conduct A/B testing and multivariate testing to optimize campaign performance.
• Monitor and analyze marketing performance metrics and continuously improve campaigns based on results.
• Use data insights to make strategic decisions and recommend improvements.
• Identify trends and best practices from other brands and internal marketers to innovate email marketing strategies.

Requirements

• Ability to report on campaign success and provide strategic recommendations to increase KPIs.
• Excellent copywriting skills.
• Knowledge of marketing and analytics tools such as Marketing Cloud, Google Analytics, CRM systems (e.g., Salesforce).
• Well-organized and detail-oriented with the ability to coordinate multiple tasks in a fast-paced environment.
• Ability to communicate cross-functionally and drive results through collaboration.
• Creativity, passion, integrity, and energy.
• Bachelor's degree in marketing, communications, or related field.
• Minimum of 5 years of marketing or communications experience.
• Experience with email marketing platforms such as Marketing Cloud, Klaviyo, MailChimp, or similar.
• Experience marketing to large B2B audiences preferred, but not required.
• Salesforce Email Marketer Certification is a plus.

Nice to Have

• Background in fashion, cheerleading, dance, or band.

Benefits & Perks

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment