Email Marketing Manager

Validity

Boston, MA

Full Time

Senior

about 2 months ago

Job Description

About the Role

At Validity, we help the world's top brands ensure their data is accurate, reliable, and ready to drive business results. We're looking for a strategic and execution-oriented Email Marketing Manager to lead the planning, execution, and optimization of our email marketing initiatives across the customer lifecycle. You'll play a critical role in driving engagement, pipeline growth, and retention through data-driven, impactful email programs. As a key member of our lifecycle marketing team, you'll bring a mix of creative and technical expertise to shape our global email strategy, ensure flawless execution, and continuously improve performance. You'll manage our email systems, collaborate cross-functionally, and uphold the highest standards of compliance and deliverability.

Key Responsibilities

Own end-to-end email marketing strategy and execution across platforms like Salesforce Account Engagement (formerly Pardot) and Customer.io to drive customer engagement, product adoption, and revenue.
Manage Validity's email design system and template library, ensuring scalability, consistency, and alignment with brand standards.
Lead the development and execution of nurture programs, triggered campaigns, and newsletters across the customer lifecycle.
Establish and maintain a performance-driven email calendar aligned with business goals and marketing initiatives.
Oversee campaign QA, deliverability best practices, segmentation, personalization, and A/B testing strategy.
Incorporate personalization at scale using dynamic content, behavioral triggers, and data-driven segmentation to deliver relevant and timely messaging across the customer journey.
Partner with analytics and marketing ops to report on email performance, uncover insights, and continuously optimize results.
Proactively identify and resolve technical issues within the email tech stack, including integration and automation challenges.
Ensure full compliance with global privacy regulations (CAN-SPAM, GDPR, etc.) and champion email best practices across the organization.
Collaborate cross-functionally with content, product marketing, design, and sales teams to deliver cohesive, high-impact email communications.

Requirements

5+ years of experience in email marketing, with at least 2 years in a B2B SaaS environment.
Proven ability to lead email marketing strategy and execution in Salesforce Account Engagement (formerly Pardot) and Customer.io.
Strong grasp of HTML/CSS for email and experience maintaining scalable design systems.
Hands-on experience with email personalization tools and dynamic content to deliver targeted, relevant messaging at scale.
Analytical mindset with experience in campaign performance reporting and A/B testing methodologies.
Excellent project management skills with the ability to balance multiple initiatives and meet deadlines.
Highly collaborative with strong communication skills and a proactive, solution-oriented mindset.
Familiarity with data privacy regulations and email compliance standards.
Experience working across global teams and with multiple stakeholder groups is a plus.

Working at Validity

Validity is a truly unique company - massive revenue growth, top-tier investors, 5-star product ratings, proven ability to acquire and integrate top tech companies and welcome them into the Validity family, a winning culture, and a work environment that fosters hard work, trust, and fun.

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