Email Marketing Manager

Rag-And-Bone

New York, NY

Full Time

Mid Level

80k-100k

4 days ago

Job Description

About the Role

The Manager will be responsible for managing email and SMS marketing campaigns, creating automated flows, analyzing marketing performance, generating leads, setting up marketing automation, and using Klaviyo email and SMS marketing software to drive sales. This role will work in collaboration with Marketing, Creative and the rest of the Digital team to support the end-to-end e-mail process including briefing, planning and execution.

Key Responsibilities

Collaborate with retention marketing team on monthly calendar and owned channel messages
Own the e-mail briefing process in partnership with marketing and creative teams
Assemble content deliverables from cross functional partners
Create, schedule, QA and send marketing emails and SMS sends
Track primary metric and develop benchmarks inclusive of revenue and engagement metrics
Partner with digital team to execute on A/B testing strategies
Work within marketing platforms to import, tag, and segment contacts
Support strategies for behavioral e-mail and SMS programs including welcome series, post-purchase, and re-engagement programs

Requirements

3+ years of experience in retention, lifecycle, or CRM marketing, preferably in fashion, retail, or luxury brands
Proficient in Excel
Highly organized and skilled in time management
Team player with demonstrated ability to work cross-functionally
Strong communication skills
Ability to be a creative problem solver
Experience with Klaviyo or similar e-mail scheduling tool, preferred

Nice to Have

Experience with Klaviyo, or similar e-mail scheduling tool

Qualifications

Experience in retention, lifecycle, or CRM marketing
Proficiency in Excel

Benefits & Perks

Paid Time Off
Clothing Allowance
Generous Employee Discount
Paid Parental Leave
Membership to Calm and access to other wellness benefits
Medical, dental, vision and ancillary benefits
401k

Working at Rag-And-Bone

Rules we live by | Rules you live by Be a Good Human - Be original, be authentic. Stand for diversity, equitability & inclusivity. Have No Fear - Innovate, solve problems Own Every Decision - Work together, get results Quality Matters - Not only with product but we see it in our people Make S&&t Happen - Be disciplined, be competitive

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