Email Marketing Specialist

About the Role

Key Responsibilities

• Develop and execute email marketing campaigns to drive engagement and conversions.
• Design visually appealing and mobile-responsive email templates.
• Segment email lists based on demographics, behaviors, and preferences for targeted campaigns.
• Conduct A/B testing to optimize subject lines, content, and send times.
• Analyze campaign performance metrics and provide reports to stakeholders.
• Ensure compliance with email marketing regulations and best practices.
• Collaborate with the marketing team to ensure alignment with brand guidelines.
• Manage and maintain the email marketing database, ensuring data accuracy and cleanliness.
• Monitor industry trends to implement innovative email strategies.
• Develop and maintain a calendar for email content and campaign scheduling.
• Troubleshoot technical issues related to email delivery and rendering.
• Evaluate and implement email marketing tools and platforms to enhance campaign effectiveness.
• Foster subscriber growth through strategic sign-up initiatives and lead generation tactics.

Requirements

• Proven experience in email marketing campaigns.
• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact, SendGrid).
• Strong understanding of email marketing best practices and regulations (e.g., CAN-SPAM, GDPR).
• Excellent written communication and copywriting skills.
• Ability to create and analyze A/B tests.
• Experience with HTML/CSS for email template design.
• Familiarity with CRM systems and segmentation strategies.
• Strong analytical skills and proficiency in using analytics tools (e.g., Google Analytics).
• Ability to work collaboratively with cross-functional teams.
• Detail-oriented with strong project management skills.
• Familiarity with marketing automation tools.
• Understanding of brand consistency and tone of voice.
• Basic graphic design skills or familiarity with design tools (e.g., Canva, Adobe Creative Suite).

Nice to Have

• Experience with data reporting and lead generation.
• Knowledge of regulatory compliance management.
• Experience with digital campaign management.
• Knowledge of content scheduling and calendar management.
• Experience with technical troubleshooting support.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field

Benefits & Perks

• Health insurance
• Dental insurance
• Paid time off (PTO)
• 401(k) with match
• Competitive base salary with bonus potential
• High-energy growth environment