Messaging Marketing Strategist Email & In-Product Messaging

About the Role

Key Responsibilities

• Design email and in-product messaging strategy that aligns with objectives through effective messaging, personalization, and audience segmentation.
• Strategize with stakeholders to implement and improve email and in-product messaging programs by providing messaging strategy, best practices, and testing recommendations.
• Measure and analyze metrics related to campaign performance, uncover product signals, and optimize campaign activities.
• Work with internal motion drivers within the Performance Marketing team to provide campaign schedules and result updates.

Requirements

• 10+ years of experience managing email campaigns, strategy, and experimentation; 7+ years if not sourcing 10+ years.
• Experience in implementing complex customer contact strategies, segmentation, and orchestration across multiple products is a plus.
• Strong analytical skills to understand data and translate it into insights.
• Proficiency in oral and written communication with a strong foundation in marketing principles.
• Problem-solving skills, proactive mindset, and ability to thrive in a dynamic, large enterprise environment.
• Ability to collaborate with multiple stakeholders and navigate undefined roles and responsibilities.
• Ability to understand business context from products and functions to ensure holistic strategy and stakeholder buy-in.
• Ability to work with campaign management teams to gather technical feedback and implement strategies.

Nice to Have

• In-product messaging or in-app notification experience.
• Experience in implementing complex customer contact strategies, segmentation, and orchestration across multiple products.

Qualifications

• Experience managing email campaigns and strategy for 7+ to 10+ years.

Benefits & Perks

• Remote work in the US.
• Contract duration of approximately 9+ months.
• Compensation of $75/hr. - $80/hr. W2.