SFMC Email Specialist

About the Role

Key Responsibilities

• Responsible for multi-channel campaign execution including segmentation, design, and reporting.
• Using the Salesforce Marketing Cloud platform to build multi-channel marketing journeys (including email, print, phone, and mobile touchpoints).
• Performing day-to-day marketing operations including campaign set-up, segmentation, scheduling, testing, tagging, and deployment.
• Audience / List segmentation and contact management using SQL.
• Contributing to team by proactively identifying opportunities for process improvement and reducing execution complexity.

Requirements

• Experience with marketing automation platforms (Salesforce Marketing Cloud preferred).
• Ideally professional experience of 3+ years with 1+ years of multi-channel marketing operations experience in Salesforce Marketing Cloud.
• Working knowledge of HTML and email design principles.
• Salesforce Email Specialist certification preferred, with an understanding of how journeys function in Salesforce Journey Builder.
• Database management/SQL experience required.
• Experience working with ampscript.
• Experience with Automation Studio.
• Project management skills.
• Experience managing multiple simultaneous projects from concept to completion under tight deadlines.
• Working knowledge of email best practices including targeted lists, subject lines, messaging, and deliverability.
• Bachelor's degree or equivalent experience.

Nice to Have

• Salesforce Email Specialist certification.
• Understanding of how journeys function in Salesforce Journey Builder.

Qualifications

• Bachelor's degree or equivalent experience.

Benefits & Perks

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.