Email Marketing Lead

Kendra Scott Design

Austin, TX

Full Time

Mid Level

4 days ago

Job Description

About the Role

We are a fun, talented and driven team dedicated to providing our customers with gorgeous products and a WOW! experience. Family, fashion and philanthropy are at the core of our company and though we move at a very fast pace, we are committed to maintaining a family-oriented work environment and giving back to our community. A passion for great design, dedication to innovation and a strong social media presence are our building blocks for creating a unique and engaging lifestyle brand across all channels, including retail stores, wholesale accounts and e-commerce. Our headquarters are located in the heart of Austin, Texas, and we embrace the unique vibe and energy of our hometown as an inspiration for our brand and company culture.

Key Responsibilities

Build, test, and deploy email campaigns using drag and drop functionality and HTML
Implement segmentation, personalization, and dynamic content to target email content to select audiences to create relevant, targeted experiences
Assist with A/B and multivariate testing including test setup and results analysis
Process all creative and image uploading for email assets through our content management system while working closely with our graphic design partners for content needs/edits
Own the email testing and approval process prior to deployment
Track and analyze campaign performance metrics (open rate, click-through, conversion, revenue, etc) and create regular reporting dashboards
Present actionable insights to the email marketing team and recommend optimization strategies
Work closely with CRM Marketing Manager to utilize proper functionalities and seek out new opportunities to maximize usage of email
Own and optimize transactional emails, working closely with IT and related systems teams to ensure accuracy, functionality, and seamless customer experience