Email Marketing Specialist

Griot's Garage

Tacoma, WA

Full Time

Mid Level

53k-71k

16 days ago

Job Description

About the Role

Griot's Garage is the leader in providing complete car care solutions for the car care enthusiasts. We have a strong commitment to providing the best service and most complete expertise to our customers, and we want you to come Have Fun in Our Garage! As the Email Marketing Coordinator, you will report to the Senior Manager of Digital and play a pivotal role in managing two essential channels: Email and SMS. You will take ownership of campaign deployment, aligning with the marketing calendar to deliver impactful, well-timed communications. Your responsibilities will include building automated flows, segmenting audiences, and incorporating personalization to elevate the customer experience. Collaborating closely with the design team and copy writer, you will craft engaging and visually compelling emails and SMS messages.

Key Responsibilities

Take ownership of Email & SMS marketing channels
Deploy strategies that improve list growth
Adhere to and collaborate on the marketing calendar
Create email and SMS campaign briefs and assign tasks to appropriate teams
Collaborate with creative department on designs and enhancements of templates
Collaborate with copy writer on messaging
Build email and SMS messages in platform and schedule sends
Build automated flows and subscriber segments
Work cross functionally with other departments to incorporate their initiatives
Align on department budget and goals
Report on performance and efforts
Recommend process improvements

Requirements

3+ years of email marketing experience, preferably with direct-to-consumer brands
Excellent analytical skills
Proficiency in Microsoft Excel
Interest in cars and car care, a plus!
Ability to work both independently and as part of a team
Excellent communication and presentation skills
Bachelor's degree in Marketing or equivalent work experience