Email Marketing Specialist

Massey Services

Orlando, FL

Full Time

Entry Level

54k-65k

19 days ago

Job Description

About the Role

The Email Marketing Specialist at Massey Services, Inc. is responsible for developing and executing email marketing campaigns to drive engagement and conversions. This role involves collaborating with the marketing team to create compelling content, analyzing campaign performance, and ensuring compliance with email marketing regulations. The position is based onsite at the company's corporate headquarters in Orlando, FL, and offers a full-time schedule with competitive benefits.

Key Responsibilities

Develop and execute email marketing campaigns to drive engagement and conversion
Segment email lists based on behavior and demographics to optimize campaign effectiveness
Collaborate with the marketing team to create compelling content and visuals for email campaigns
Monitor and analyze campaign performance metrics to optimize strategies and achieve KPIs
Ensure compliance with email marketing regulations and best practices
Test and optimize email templates for mobile responsiveness and user experience
Stay up to date with industry trends and best practices in email marketing and lead nurturing

Requirements

Proven experience as an Email Marketing Specialist or similar role
Solid understanding of email marketing platforms (e.g., Mailchimp, Marketing Cloud, HubSpot) and CRM systems
Previous experience with A/B Testing
Proven ability to create visual assets
Familiarity with digital accessibility standards, email best practices, and relevant laws (CAN-SPAM, etc.)
Strong experience with Microsoft Excel and other reporting tools
Strong organization and project management skills
Strong analytical skills to track and measure campaign performance
Excellent written communication and copywriting skills
Ability to work both independently and collaboratively in a fast-paced environment
Understanding of lead generation, lead conversion, and lead nurturing as a business practice
High school diploma or GED

Nice to Have

Bachelor's degree in Marketing, Communications, or related field
Experience with marketing automation tools
Experience working in a fast-paced environment

Qualifications

High school or equivalent (Required)
Marketing experience: 1 year (Preferred)

Benefits & Perks

401(k) and 401(k) matching
Dental insurance
Employee assistance program
Employee discounts
Flexible schedule and flexible spending account
Health insurance
Life insurance
Paid time off
Parental leave
Professional development assistance
Tuition reimbursement
Vision insurance

Working at Massey Services

The company offers a collaborative environment with promotional opportunities, emphasizing professional development and employee well-being through comprehensive benefits and a supportive workplace culture.

Apply Now