Email Marketing Specialist

About the Role

Key Responsibilities

• Configure, build, test, and troubleshoot emails in the marketing email platform.
• Manage the layout and execution of all assets required to produce consumer emails.
• Test and QA final coded email assets before deployment.
• Troubleshoot and resolve any email delivery disruptions.
• Help define logic and program simple and complex, static and automated, static or dynamic templates and workflows within the ESP.
• Remain current on Digital Media and email marketing industry trends to help influence future investments and optimizations.
• Stay up-to-date on the latest platform updates and trends to improve the email workflow and performance.
• Contribute to a respectful and inclusive team environment by welcoming and respecting others' beliefs, backgrounds, identities, abilities, and individuality.
• Help ensure the organization's shared values-based culture thrives by proactively addressing shared values challenges and opportunities.

Requirements

• Bachelor's Degree in Marketing, Advertising, Computer Science, Design, or related field, or equivalent industry experience or an equivalent combination of education, training, and experience.
• At least 2 years of experience in consumer email marketing.
• Experience with Iterable or comparable ESP or marketing automation platform.
• Experience developing automated and personalized marketing emails, and triggered workflows for campaigns across devices and browsers, including mobile.
• Experience with HTML and CSS as it pertains to responsive email coding and best practices.
• Experience with JavaScript, Handlebars, and jQuery preferred.
• Experience with A/B testing, audience segmentation, and targeting.
• Knowledge of industry standards for building email templates, including accessibility, performance optimization, and email client compatibility.
• Must have knowledge of email best practices relating to code, design, and deliverability.
• Strong communication and problem-solving skills.
• Excellent project and time management skills.
• Working knowledge of Gmail, Google Drive, Google Sheets, and Google Docs.
• Knowledge of Microsoft Office Suite.
• Basic fluency in artificial intelligence (AI) tools and concepts.
• Ability to travel up to 10%.
• This position is not eligible for immigration sponsorship.

Nice to Have

• Experience with JavaScript, Handlebars, and jQuery.
• Knowledge of the game of golf.

Qualifications

• Bachelor's Degree in relevant field or equivalent experience.

Benefits & Perks

• Not specified in the description.