Email Marketing Specialist

Ocean State Jobbers

North Kingstown, RI

Full Time

Mid Level

60k-72k

16 days ago

Job Description

About the Role

The Email Marketing Specialist role at Ocean State Job Lot (“OSJL” and “Company”) is responsible for the day-to-day technical execution and development of marketing programs in support of company and business unit objectives. This role collaborates with various internal stakeholders to build, test, and deploy all email marketing initiatives. The position involves ownership of the development, setup, maintenance, and review of recurring and triggered email communications using up-to-date best practices in HTML & CSS responsive design. The role requires maintaining a current understanding of email marketing best practices and applying them to programs.

Key Responsibilities

Ownership and management of ongoing and long term strategic campaign activities including, but not limited to, email campaign HTML development and set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered, and dynamic content-driven campaigns.
Develop, build, and manage email filters and lists in line with strategic vision.
Analyze data to determine marketing strategies and campaign concepts.
Build a business case for marketing campaigns based on data.
Translate the business case into technical requirements and develop campaigns in Oracle Responsys and other marketing tools.
Code responsive text and image-based emails using the latest HTML and CSS email oriented best practices.
Complete and review analysis of all creative briefs with the marketing team to understand and further develop objectives and requirements.
Execute quality assurance of emails and verification of email audience counts prior to scheduling.
Monitor and communicate day-to-day campaign deliverability and key performance indicators.
Analyze and troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of email execution.
Collaborate with the Oracle support team as required.
Analyze, monitor, and support email and website deployments.
Provide other marketing campaign support and insight as needed.

Requirements

2 or more years of digital marketing experience and email coding is required.
Experience within the retail industry is preferred.
Bachelor's degree in a related field is preferred.
Experience within Oracle Responsys platform, Google Analytics, and BigQuery is preferred.
Experience with segmentation, email versioning, and A/B testing regimen (e.g., subject lines, layout, creative, time and frequency, segmentation, etc.) is preferred.
Strong fluency coding in HTML and CSS, including responsive design is preferred.
Working knowledge of Adobe Creative Suite with demonstrable experience is preferred.
Excellent organization, time management, and prioritization skills are required.
Proficient in Google platform (i.e., Sites, Slides, Drive, Docs, Sheets).

Nice to Have

Experience within the retail industry.
Experience within Oracle Responsys platform, Google Analytics, and BigQuery.
Experience with segmentation, email versioning, and A/B testing.
Strong fluency in coding HTML and CSS, including responsive design.
Working knowledge of Adobe Creative Suite.

Qualifications

Bachelor's degree in a related field (preferred).
2 or more years of digital marketing experience.

Benefits & Perks

Competitive Paid Time Off (PTO).
Comprehensive Health Coverage: Including but not limited to Medical, Dental, Vision, and much more.
401K Program.
Flexible Spending Account (FSA).
Tuition Reimbursement.
Associate Store 30% Discounts.
Enjoy complimentary access to OSJL-owned vacation properties, along with discounted gym memberships and 20% off at OSJL affiliated restaurants.
Free lunch Fridays.

Working at Ocean State Jobbers

At OSJL, you will be part of a team committed to delivering exceptional value to our customers while driving positive change and a more responsible future for retail within our communities.

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