EMAIL MARKETING SPECIALIST

Pga Of America

Frisco, TX

Full Time

Mid Level

13 days ago

Job Description

About the Role

Join a team of proud, passionate, and caring people that together share their diverse talents and backgrounds to serve our members and grow the game of golf. Being at the PGA of America means you are supported, respected, and appreciated for your contributions. The Email Marketing Specialist oversees the development and deployment of consumer email marketing campaigns, responsible for creating, testing, and scheduling email communications in our cross-channel marketing platform.

Key Responsibilities

Configure, build, test, and troubleshoot emails in the marketing email platform.
Manage the layout and execution of all assets required to produce consumer emails.
Test and QA final coded email assets before deployment.
Troubleshoot and resolve any email delivery disruptions.
Help define logic and program simple and complex, static and automated, static or dynamic templates and workflows within the ESP.
Remain current on Digital Media and email marketing industry trends to help influence future investments and optimizations.
Stay up-to-date on the latest platform updates and trends to improve the email workflow and performance.

Requirements

Bachelor's Degree (B.A.) in Marketing, Advertising, Computer Science, Design, or related field, or equivalent industry experience or an equivalent combination of education, training, and experience.
2 years of experience in consumer email marketing.
Experience with Iterable or comparable ESP or marketing automation platform.
Experience developing automated and personalized marketing emails, and triggered workflows for campaigns across devices and browsers, including mobile.
Experience with HTML and CSS as it pertains to responsive email coding and best practices.
Experience with A/B testing, audience segmentation, and targeting.
Knowledge of industry standards for building email templates, including accessibility, performance optimization, and email client compatibility.
Must have knowledge of email best practices relating to code, design, and deliverability.
Strong communication and problem-solving skills.
Excellent project and time management skills.
Working knowledge of Gmail, Google Drive, Google Sheets, Google Docs, and Microsoft Office Suite.
Basic fluency in artificial intelligence (AI) tools and concepts.
Ability to travel up to 10%.
This position is not eligible for immigration sponsorship.

Nice to Have

Experience with JavaScript, Handlebars, and jQuery.
Knowledge of the game of golf.

Qualifications

Educational background in marketing, advertising, computer science, design, or related field.
Industry experience in email marketing.

Working at Pga Of America

Join a team of proud, passionate, and caring people that share their diverse talents and backgrounds. The organization values support, respect, and appreciation for contributions, fostering a respectful and inclusive environment that welcomes and respects beliefs, backgrounds, identities, abilities, and individuality.

Apply Now