Email Specialist, Marketing (Remote)

About the Role

Key Responsibilities

• Design and implement targeted email campaigns using marketing automation platforms, focusing on personalized experiences that support the student journey from awareness to enrollment
• Use marketing automation tools to streamline workflows, optimize email sequences, and enhance campaign efficiency
• Conduct A/B testing and analyze campaign metrics to inform future email strategies, ensuring data-driven decision-making
• Develop engaging, benefit-driven email content that aligns with inbound marketing strategies, including buyer personas and customer journeys
• Work closely with designers, writers, and other marketing team members to ensure consistent branding and messaging across all digital channels
• Collaborate with the information systems team to maintain data integrity and ensure proper implementation of database fields, values, and parameters when building automations and dynamic content
• Partner with admissions, student affairs, and other departments to align email strategies with institutional goals and initiatives
• Regularly monitor email performance metrics to assess campaign effectiveness and identify areas for improvement
• Apply segmentation strategies to deliver targeted, personalized content that resonates with diverse audiences
• Develop email content and campaigns that foster positive interactions with prospective students and parents, enhancing their overall experience
• Collect feedback from stakeholders to continually refine and improve email communications

Requirements

• Proven experience in email marketing, marketing automation, and content strategy
• Experience with database management concepts and data hygiene practices
• Exceptional attention to detail, particularly when working with data fields
• Strong analytical thinking and problem-solving abilities
• Proficiency in marketing automation platforms (e.g., Salesforce)
• Ability to translate technical requirements into effective marketing solutions
• Excellent collaboration skills, especially when working with technical teams
• Strong written communication and content development skills
• Adaptability and flexibility when priorities shift
• Bachelor's degree in Marketing, Communications, Information Technology, or related field preferred, or equivalent experience
• Email marketing certifications (e.g., Salesforce Marketing Cloud, Pardot) or database-related certifications are a plus

Nice to Have

• Email marketing certifications (e.g., Salesforce Marketing Cloud, Pardot)
• Database-related certifications

Qualifications

• Bachelor's degree in Marketing, Communications, Information Technology, or related field preferred
• Equivalent experience in automation workflows, database management, or technical marketing roles may be considered

Benefits & Perks

• Annual Salary: $55,000 - $63,000
• Health Coverage: Medical, dental, and vision insurance with HSA and FSA options
• Time off: 16 paid holidays plus generous accrual of paid vacation, sick and personal leave
• Retirement: 403(b) plan with employer matching contribution
• Education: Tuition benefits for employees and family members
• Wellness: Gym discount and Wellness programs with up to $300 annual incentives
• Security: Short-term and long-term disability coverage, plus life insurance
• Other Perks: Employee Assistance Program (EAP) with counseling services, access to employee discounts and benefit programs