Executive Director, Digital Strategy and Execution

About the Role

Key Responsibilities

• Recruit, hire, and train a team to serve as a center of excellence for executing Digital programs across all customers in Commercial
• Develop NPP strategy for all channels (web, media, CRM, analytics) and audiences (HCP, APP, Patient, other) for existing and upcoming indications, in collaboration with in-line marketing team
• Lead and execute NPP & Omnichannel readiness for indication extensions, from planning to implementation across customer types and channels
• Lead tactical planning for digital and non-personal marketing in collaboration with marketing promotional teams
• Anticipate macro changes to the digital and non-personal marketing environment and lead the creation of commercial plans to address these shifts
• Upskill other Commercial functions and promote understanding and adoption of Digital tools in the field
• Establish partnerships, outline roles and responsibilities, and develop SOPs through direct reports to support digital execution
• Represent Marketing for digital and non-personal strategy across functions
• Oversee the design and build of a Marketing Data warehouse and monthly dashboard for KPI reporting and ROI measurement
• Develop and manage a significant annual digital marketing budget, including branded media spend, ensuring channel optimization and positive ROI
• Oversee digital and media agencies, assessing needs, identifying gaps, and working with partners to execute
• Partner with Compliance, Legal, Regulatory, and Finance teams to establish SOPs and ensure proper policies are followed

Requirements

• Previous experience in Digital and multi-channel marketing
• Leadership experience
• Oncology experience
• Demonstrated strategic thinking, initiative, and creativity
• Talent for blending innovation with pragmatic execution
• Cross-functional collaboration skills
• Effective prioritization and delegation abilities
• Networking skills internally and externally
• Ability to analyze organizational data to optimize programs
• Proven track record of meeting or exceeding financial and qualitative targets
• Strong presentation, verbal, and written communication skills
• Understanding of FDA regulations related to pharmaceutical drug promotions
• Experience with adult learning program design and implementation
• Ability to work on complex problems involving analysis of data and variable factors
• Judgment in selecting methods and evaluation criteria

Nice to Have

• Experience with emerging technologies such as artificial intelligence (AI), omnichannel, telehealth, HCP portals

Qualifications

• Master's degree in related discipline with 16 years of related experience, or
• BS/BA degree in related discipline with 18 years of related experience, or
• Equivalent combination of education and experience

Benefits & Perks

• Base pay range of $237,000 - $335,500 annually, adjusted based on geographic region and experience
• Comprehensive employee benefits including 401k with company contributions
• Group medical, dental, and vision coverage
• Life and disability insurance
• Flexible spending accounts
• Discretionary annual bonus or sales-based incentive plan
• Opportunity to purchase company stock and receive long-term incentives
• 15 accrued vacation days in the first year
• 17 paid holidays including a winter shutdown
• Up to 10 sick days throughout the year