Executive Director of Consumer Analytics

About the Role

Key Responsibilities

• Leveraging internal and external data, build advanced analytics to support deposit pricing recommendations to retain existing balances, grow new relationships, attract off us balances, and improve overall deposit margins
• Build and manage staffing models with both internal resources and third-party applications to optimize sales and service across the consumer bank network, including retail financial centers, wealth management, and contact centers
• Aggregate and analyze consumer data related to transactions, balances, product usage, and behaviors to create segments, targeted offers, cross-sell strategies, and profitability views; build a repeatable analytical process and associated data models
• Collaborate with human resources and sales leaders to revise existing incentive plan structure and establish a strategic approach to goal setting across the network of financial centers, simplifying existing manual reporting and scorecard development
• Partner with analytical resources in different business lines to create a research hub supporting the organization’s data-driven mission; work with leadership and Chief Data Officer to improve processes, modeling, and data warehousing
• Lead multiple strategic initiatives to improve sales, drive efficiency, evaluate operations, and increase share of wallet in direct support of the Chief Consumer Banking Officer
• Maintain expertise in data strategy, infrastructure, database governance, and deployment of performance-based models and reporting
• Create content on demand in various styles and voices while observing deadlines, with a proven record of program development and project management
• Develop strategies to enable sales teams, contact center agents, and frontline partners to leverage data insights for performance improvement
• Build insights using financial and nonfinancial data, sometimes combining both to support business decisions
• Influence new financial center location decisions by analyzing economic data, traffic patterns, urban/suburban development trends, and industry movements

Requirements

• Bachelor's Degree required; Master's Degree preferred
• More than 15 years leading advanced analytics and modeling in support of sales, profitability, and marketing ROI, preferably in consumer banking
• Ability to develop and implement organizational vision aligned with strategic goals and values
• Strong decision-making, strategic planning, and program evaluation skills
• Experience in developing and managing human, financial, material, and information resources
• Proficiency in explaining, advocating, and negotiating ideas convincingly
• Knowledge of key industry policies, economic, political, and social trends affecting banking
• Skilled in SQL, SAS, Microsoft Power BI, Tableau, and other advanced analytic tools and methodologies
• Strong interpersonal skills with the ability to communicate persuasively both orally and in writing
• Understanding of consumer deposit pricing, elasticity, and economic factors impacting consumer behavior and bank profitability
• Occasional travel across regional offices and industry events, approximately 10-20% of time

Nice to Have

• Experience managing demands of multiple stakeholders in a large bank environment
• Background in computational mathematics, data science, or applied math
• Experience working across marketing, technology, product, risk management, and lines of business

Qualifications

• Educational background includes a Bachelor's Degree (required) and a Master's Degree (preferred)

Benefits & Perks

• Not explicitly specified in the description