Experience Development & Optimization Product Management Manager (Adobe Target & Experience Manager)

Wells Fargo & Company - Institutional Retirement & Trust business

San Francisco, CA

Full Time

Mid Level

120k-288k

about 1 month ago

Job Description

About the Role

Wells Fargo is seeking a Digital Product Management Manager within the Marketing & Sales Platform team, part of Consumer Lending. The team is responsible for marketing platforms that enable end-to-end processes for Consumer Marketing. The role involves managing product strategy and execution, engaging with cross-functional teams, and leading functions within the Marketing Experience Development & Optimization team, which includes platform capabilities for developing, testing, and personalizing digital experiences. Experience with Adobe Target / Experience Manager or Adobe product suite for Marketing is preferred. The role requires strategic vision, effective execution, and leveraging agile methodology, with financial services experience highly desired.

Key Responsibilities

Partner across teams to enable the success of the firm's Experience Development & Optimization programs.
Cultivate relationships with Marketing channel strategy leaders, content management teams, line of business marketers, and digital marketing, partnering closely with the Head of Experience Optimization Strategy.
Establish and evangelize the product strategy and roadmap to deliver a scalable, best-in-class platform that meets business needs and integrates into the broader MarTech stack.
Support and enable teams executing against this strategy, ensuring a consistent go-to-market approach, partner management, issue resolution, and outcome delivery.
Drive an effective risk management framework for the platforms, ensuring product health, risk assessments, controls, and monitoring of effectiveness.

Requirements

4+ years of digital product management experience, or equivalent through work experience, training, military experience, or education.
2+ years of leadership experience.

Nice to Have

6+ years of Product Management experience supporting marketing and analyst communities using experimentation products such as Adobe Target and Adobe Experience Manager.
Expert knowledge of how these systems work and ability to engage across product, business, technical and analytics cross-functional teams.
Ability to develop a strategic vision and effectively evangelize and execute within a large institution.
Experience leveraging agile methodology to drive out results and leading scrum teams, agile ceremonies, PI planning, and backlogs.
Financial services experience or equivalent digital consumer experience.