Experiential Marketing Events Manager

Verisk

Jersey City, NJ

Full Time

Senior

about 1 month ago

Job Description

About the Role

The Manager, Experiential Events supports the connectivity and collaboration across a team of event coordinators, product marketers and strategy team members to bring the Verisk experience to life and reports to the Sr. Director, Experiential Marketing. The individual should have considerable proficiency in event planning, event execution, data-driven event analytics and executive communications. They should be skilled in leading experiential event strategies across multiple business units and time zones; have demonstrated success managing event strategy & execution for large, global organizations; and, be viewed as a trusted partner and advisor to senior leaders. The position is based in Jersey City, NJ.

Key Responsibilities

Manages the company's enterprise-wide in-person, virtual and experiential programs
Partner with product marketing teams to identify, create and produce a broad spectrum of experiential programs from virtual marketing activations to a suite of in-person experiences
Drive creative and brand strategy that results in compelling experiences that inspire audiences to connect, learn and collaborate
Prioritize strategic investments in building experiences that align with Verisk marketing strategies
Maintain a deep understanding of Verisk's industries including competitive landscape, businesses, product lines and value propositions
Leverage data to drive decision-making and ROI
Deliver and drive process improvements that improve event efficiency and quality
Execute on professional-level delivery and knowledge of best practices related to global event strategy, design, and execution, including large-scale in-person events and virtual events (webinars, conferences, tradeshows, exhibit booths, sponsorships, demos, and speaking engagements)
Plan, deliver, and analyze experiential marketing efforts
Articulate the role and goal of digital and in-person experiences
Guide approach to internal events that build Verisk's culture
Lead team members on end-to-end experience execution and evaluation

Requirements

Bachelor's degree required in events, marketing, or related field, or demonstrated equivalent in work experience
Corporate Events Professional with 7+ years of experience
Proven success leading all aspects of event logistics and strategy for global organizations
Demonstrated expertise in leveraging event technologies to produce high-quality, customer-centric experiences and provide post-event data and metrics
Experience managing tradeshow inventory (ExhibitForce a plus)
Skilled communicator effective at all organizational levels
Data-driven mindset with excellent skills in tracking, measurement, and analytics to deliver ROI and insights
Experience building and monitoring dashboards that demonstrate ROI and business impact
Leadership of high-performance teams, including developing talent and mentoring direct reports
Skilled in negotiating vendor contracts for exhibits, sponsorships, and event planning
Ability to travel up to 30%, and work overtime and irregular hours as needed

Nice to Have

Experience managing tradeshow inventory (ExhibitForce a plus)

Qualifications

Bachelor's degree in events, marketing, or related field, or demonstrated equivalent in work experience

Working at Verisk

The role requires a collaborative, innovative, and adaptable mindset, with an emphasis on teamwork, resourcefulness, resilience, and a 'let's go' attitude. The candidate should be a high EQ team player, eager to learn and grow, and capable of working quickly and nimbly in a dynamic environment.

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