Experiential Marketing Manager, Global Experiences

Job Description

About the Role

We're seeking an established experiential marketer to join our Global Experiential + Industry Marketing team, focusing on leading, developing and executing immersive physical and digital brand experiences across consumer and retail programs. As an Experiential Marketing Manager on the Global Experiences team you lead strategy and execution supporting Meta's priorities and product launches with a demonstrated understanding of established and emerging technologies across retail. This innovative thinker will deliver experiences that break through the noise and showcase our brand, products and their ability to connect people in meaningful ways.

Key Responsibilities

Own and develop experiential marketing strategies for retail, global events and activations.
Able to deliver against key performance indicators with measurable results.
Lead and drive highly nuanced cross-functional projects and experiences.
Provide leadership, both strategic and tactical, with the ability to give clear direction, take frank feedback and enjoy the rapid pace of the business.
Build partnerships and relationships with production agencies, creative agencies and industry to bring strategic concepts to life.
Drive a 360-degree experiential marketing strategy for our retail presence aligning with Meta's goals.
Work with Decision Science team to define and report measurement metrics.
Oversee marketing, events and retail budget while collaborating closely with finance and planning partners.
Lead long-range planning, identify new opportunities, and manage partners, vendors, contractors and resources to achieve business objectives while delivering on budget.
Position includes frequent travel.

Requirements

7+ years of marketing experience, with a focus on experiential marketing and events.
Experience in fostering cross-functional working relationships in an organization to drive impact and influence change.
Demonstrated expertise in developing and producing innovative hybrid, multi-channel experiences.
Demonstrated network of agency, partner, and vendor relationships.
Direct experience managing B2B and B2C experiential programs.
Background and experience in retail.
Established experience executing against a strategy and leading best in class programs.
Complex problem solving and the ability to align and drive cross functional teams against goals and objectives.
Experience with executive leadership presence and ability to interface with all levels across communications and presentations.
Experience in AI, tech, marketing technology, or media industry.
Experience in retail, brand marketing, experiential marketing, creative technology.