Field Activation Specialist

Papa John's

Atlanta, GA

Full Time

Mid Level

19 days ago

Job Description

About the Role

The Field Activation Specialist is responsible for supporting and coordinating field activation activities centered on bringing new Papa John's menu concept items from planning to the local market. They support marketing efforts, gather customer feedback, and help impact revenue and margin targets as part of PJI's business strategy. The role involves creating communications, summaries, and reports to update stakeholders on activation efforts and effectiveness, and executing national marketing strategies in local markets.

Key Responsibilities

Supports the Regional Activation Directors in implementation of national strategies at the local level
Serves as central point of contact with internal and external stakeholders
Provides weekly sales updates to agency partners relative to brand and market performance, and assists with ad hoc data requests as needed
Responsible for the timely development and dissemination of communications to the field
Creates and executes local playbooks as an extension of national brand strategies; tracks and aggregates competitive activity across assigned regions and proactively shares across the commercial organization
Builds effective relationships with operators and gains trust through consistent communications and follow-up
Provides training on available tools that support business objectives at the market level
Performs administrative tasks supporting the field organization’s broader goals, including invoice processing and data entry

Requirements

2+ years' experience in a fast-paced and rapidly evolving environment; QSR experience a plus
Bachelor's degree in Marketing or related field; MBA a plus
Effectively uses data to generate insights for operations excellence
Planning and prioritization skills to focus on highest impact and value
Financial and business acumen
Effective communication skills and candor
Problem-solving ability with rigorous logic and innovative solutions
Continuous process improvement mindset
Ability to build and leverage talent
Ability to work in a challenging, fast-paced environment and adapt to new situations
Effective communication, informing, and influencing senior leaders
Ability to work cross-functionally on multiple initiatives with a successful record of advancing projects

Nice to Have

Experience in a fast-paced and rapidly evolving environment
QSR experience
MBA degree

Qualifications

Bachelor's degree in Marketing or related field
2+ years' experience in relevant environment

Working at Papa John's

Our values include Everyone Belongs, Do The Right Thing, People First, Innovate To Win, and Have Fun. We believe connectedness and belonging are essential to success, focus on quality and integrity, prioritize taking care of each other, champion innovation, and find joy in our journey. Our core competencies emphasize customer centricity, results-driven mindset, continuous improvement, bias for action, and winning together.

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